More importantly, entertainment brands should consider a digital-native approach to designing their sets and props and c

Choices. These days it seems like users have so many of them, which is why understanding Hick’s Law is vital to UX design. Hick’s Law states that users spend more time making a decision based on the number and complexity of choices.

IIFE is an excellent way to execute things as early as possible which you can take advantage of to set up some stuff before the rest of the code starts running. You can also use it to initialize small libraries with a simple API that allows you to encapsulate some complex logic and expose an object you can use to interact with similar to how jQuery is built.

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ire speed but have the budget, I’ll bundle their brand platform with the creation of key marketing collateral (website, brochures, About page copy, pitch decks, etc.) in a one-week, done-for-you sprint. They get the strategy plus executable deliverables they can use immediately. As you can imagine, the price jumps above my $10K minimum.

To embrace the world-building potential of the metaverse, entertainment brands will need to rethink their production process from the ground up. 3D assets will be needed for MMO, AR activations, and digital merchandise, so it is time to get those in order with each new production.

Another key piece of the virtual event puzzle is real-time data. For example, the NFL is working with Amazon on an analytics tool called Next Gen Stats, which provides teams with detailed player data to analyze trends and player performance. It is also being used to enhance the fans’ experience in-stadium, online and during game telecasts. In a way, the Madden NFL 21 game developed by EA Sports represents an early implementation of Next Gen Stats in gaming today. In the future, if the NFL were to create a metaverse match based on the data from Next Gen Stats, it could map virtual players to their real-life counterparts based on historical performance data and create a realistic match. This could even be used to virtually bring back retired star players in the future, unlocking new possibilities for virtual sports matches.

Today, most branded virtual events tend to happen on live streaming platforms. While tools like Instagram Live offer a great starting point for entertainment brands to try their hand at producing live events, they will need to get better at creating virtual experiences in MMO games too. One of the keys to success is to incorporate content with in-game experiences, emphasizing the interactivity and immersion of the experiences, rather than the IP-led content itself. Incorporating fan creations when appropriate can also help enrich the virtual experience.

These collaborative principles apply to other sectors of the entertainment business as well. Allowing sports fans to run their own live commentary of a game to their followers or create their own highlight clips from multiple viewing angles would boost engagement and build fan communities. For virtual concert-goers, being able to submit their own merchandise designs or choreography routine, and receive a cut of the resulting sales would be a game-changer in how music events engage with fans.

Although there is still a way to go before the protoverse of today can develop into a fully-fledged metaverse, it does not mean that entertainment brands can just table this and circle back later. The metaverse is a fast-growing innovation territory that smart brands should try to get in at the ground level, before it’s flush with entertainment IP and events. To prepare for this fast-approaching future, here are three things that entertainment brands should consider today.

As a developer, I often found bugs when I started adding unit tests. Tests are the ultimate way to ensure that your code as error-free as possible. Jest is an excellent option to start with but there are others out there that are also as simple to use.

When people hear the word “design,” they may be inclined to think of a solely creative role in which a person is tasked with creating something beautiful. But UX design recognizes that aesthetically pleasing designs don’t necessarily make for a more usable interface.

Things like updating array length property, using the “with” keyword, void keyword, updating native Object prototypes like Date, Array, Object, etc. Others like passing a string to setTimeout and setInterval. Just because the language allows you to, does not mean you should.

Always turn things you do repeatedly into small generic functions that you can reuse later on. As a developer, you should not be repeating things and small functions make them easy to test and reuse.

This is probably another reason to try Typescript as Javascript does an automatic type conversion on the fly which may not be what you are expecting. “Truthy” values become “true” and “Falsy” values become “false”. Doing math between number and string may actually work or result in a string concatenation. Numbers almost always turn “Falsy” values into “zero” and “Truthy” into “one”.

Therefore, it may become a fool’s errand trying to stamp out unauthorized fan creations in future metaverses. To withhold from tapping into this growing source of creativity may be a big missed opportunity. Brands can choose to refrain from monetizing user-generated content for brand safety reasons, but it might be a better approach to engage the fandoms and grant access to IP assets, and leverage said access to moderate user-generated content and experiences in the metaverse.

For a deeper understanding of what causes users to do what they do, UX designers often rely on a collection of widely known psychology laws, or standards, that help determine their design choices. This article will focus on five essential laws that will help elevate your design prowess to create winning experiences for your users.