More than 120 companies claim to offer AR / VR and affiliated digital marketing services, By Roots Analysis

Over time, various pharma players have taken advantage of these immersive technologies for education, training as well as marketing, purposes. These technologies have been demonstrated to be capable of driving better customer engagement, and generating useful insights based on their expectations and purchase behaviors. Given the increasing demand for immersive technologies in the healthcare and pharma marketing, several stakeholders are expected to forge alliances with AR / VR service providers in the foreseen future. Owing to the rising interest of big pharma players in this domain, we expect an escalated industry-wide adoption of such technologies.

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Key Inclusions:

• A review of the current market landscape of companies offering AR / VR based digital marketing services, featuring type of technology (AR, VR and MR), AR / VR specific services (video / content generation, website development, mobile application development and game development), additional digital marketing services (consulting, content marketing, customer relationship management, data analytics, marketing automation, product branding, quality assurance, SEO, SEM, social media marketing and training), information on the year of establishment, company size and location of headquarters. 
• An insightful 2X2 representation, highlighting the competitiveness analysis of digital marketing companies, taking into consideration supplier power (based on company size) and service strength (based on strength of service portfolio) of the companies.
• Elaborate profiles of prominent digital marketing companies, featuring a brief overview of the company, its financial information (if available), recent developments and an informed future outlook.
• An analysis highlighting the potential strategic partners segregated on the basis of their likelihood of entering into collaboration with digital marketing companies. The analysis takes into consideration multiple relevant parameters, such as number of trials, therapeutic area, geographical footprint and company size.
• An analysis of various AR / VR based digital marketing initiatives of big pharma players (shortlisted based on extent of activity in this domain), based on multiple parameters, such as the year of initiative, type of initiative, type of application area and type of solution. In addition, leading players and leading partners have been highlighted based on the number of initiatives.

The USD 3.04 billion (by 2030) financial opportunity within the AR / VR based healthcare digital marketing service providers market has been analyzed across the following segments:

• Type of Technology
• AR Based Services
• MR Based Services
• VR Based Services

• Type of product
• Hardware
• Software

• End-User
• Large Companies
• Small and Mid-sized Companies

• Key Geographical Regions
• North America
• Europe
• Asia-Pacific
• Rest of the World

Key companies covered in the report

• ARWorks
• CG Life
• CubeZoo
• Impact XM
• INVIVO Communications
• Mirum
• Pixacore
• Random42
• Quast Media
• Tipping Point Media

• vStream

Table of Contents

1.         Preface

2.         Executive Summary

3.         Introduction

4.         AR / VR Based Healthcare Digital Marketing Companies: Current Market Landscape

5.         Company Competitiveness Analysis

6.         Company Profiles

7.         Potential Strategic Partners

8.         Digital Marketing Related Initiatives of Big

Pharma Players

9.          Case Study

10.        Market Forecast

11.        Executive Insights

12.        Conclusion

13.        Appendix 1: Tabulated Data

14.        Appendix 2: List of Companies and Organisations

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Contact Details

Gaurav Chaudhary

+1 (415) 800 3415

[email protected]