Public relation is a process which deals to maintain a healthy relationship between organization and public like customers, investors, shareholders, employees. Public relation is a better way to making, creating and balancing the reputation and goodwill of the company. The reputation of the company is depends on the marketing, publicity and advertising of the brand. Public Relation Course study is to learn about marketing and branding strategy with the public.
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Public relation have some important tools and techniques to maintain a healthy relation with public and enhance the business. Here are some tools and techniques:
Attending Public Events
It is must to attend public events to grab the public attentions. When your organization participates in any public events, there are chances to develop company business.
Press Release is one of the most effective tool to communicate the company information with the targeted audience.
Blogging is a healthy way to create two way communications in the market. It is one of the digital way to spread press release or news letter.
Social Media Marketing
The best way to directly communicate with the audience is Social Media Marketing. it is also very cost effective. There are lots of Social Media Platform available where you can communicate with your audience.
Newsletter is also like Press Release, it is also very important. With the help of Newsletter, you can easily spread company’s information to the audience.
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