Steve’s computer history showed he made several searches about Jonelle Matthews over the years and attempted to delete t

Steve Pankey only lived two miles away from the Matthews at the time of Jonelle’s murder. He went to school for criminal justice and he ran for governor twice, once in 2014 and again in 2018. He was also a youth minister at the same church the Matthews attended.

On September 13, 2019, former governor of Idaho candidate Steve Pankey was announced by the Greeley police department as a person of interest in Jonelle’s case. According to the indictment, investigators claimed Steve abducted Jonelle from her home sometime between 8:30 and 9:30 pm. At some point during the kidnapping, he shot her in the head and buried her.

Pumpkin Spice Metrics aid overall marketing activity by defining what typically happens during a seasonal sales period. The metrics themselves are not technologically different than the ones chosen for digital marketing campaigns or ones related to KPI (key performance indicators — metrics related to business objectives). The key value in establishing PSMs is to determine segments and activity based on the seasonal influences and campaign details that are known.

This Google Analytics Location Report breaks down visits according to state. California is the darkest because it has the most visits, followed by New York and Texas. That information is useful if marketing had planned for visits from those regions to rise during a build-up period to a seasonal event

So imagine website visits associated with Los Angeles or Houston experiencing a rising count near the time of Cinco De Mayo, a celebration of Mexican culture and heritage.

Steve attempted to speak with the investigators multiple times over the years about Jonelle’s case. He consistently inserted himself into the investigation, claiming he had information about the kidnapping, yet his statements were always inconsistent and contradicting. At one point, Steve demanded immunity in exchange for information about the case.

One clear starting point is just looking at what regional traffic has been typical. Different regions celebrate seasonal events in which businesses participate with promotions. This means more activity related to those events can appear in the analytics as increases from a local region.

There are several ways to do this in an analytics solution. The easiest is to set up a geolocation report in Google Analytics or Adobe Analytics. Chart the number of visits from a region in which the population is understood. Analysts usually examine the reports for a consistent number of visits, with signs of engagement, either by time spent on-site or by conversion rate.

Although the connection between Jonelle and Steve has not yet been explicitly stated, the indictment has strong implications Jonelle’s remains were an integral part in finding her killer and it is likely DNA may have played a major role.

I have a nickname for the online metrics associated with seasonal retail behavior. I call them Pumpkin Spice Metrics or PSMs, given that so many products with a pumpkin theme arrive in stores during the fall.

Kotlin Multiplatforms not only solves the Android-JVM dilemma but also ensures that native app development is here to stay despite the abundance of cross-platform frameworks.

Both regions are home to the largest Hispanic populations in the United States, while a Wikipedia post on Cinco De Mayo notes that the celebration, originated in the southwestern region of the United States, is celebrated in large cities with large Mexican-American populations. Companies with products normally purchased near the May 5th date would review visits to see if they map to those locations, then decide where to best deploy advertising.

Retail managers have been facing an extraordinary time with the COVID-19 pandemic. But the typical plans to prepare for seasonal sales will be a new challenge. More seasonal products have been introduced over the years, making August the best point to conduct a seasonal analysis. So this means you, as a marketer, can get to understand seasonal shopping.

Kotlin Multiplatforms not only solves the Android-JVM dilemma but also ensures that native app development is here to stay despite the abundance of cross-platform frameworks.

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