The platform reached this figure by adding a staggering 10 million subscribers to the eight million it had in April this

Author : bjim.maya.35
Publish Date : 2021-01-07 00:17:47


The platform reached this figure by adding a staggering 10 million subscribers to the eight million it had in April this

Hotstar’s biggest selling point is the rights it holds for sporting events, specifically cricketing tournaments like the annual IPL and the quadrennial ICC World Cup. These are some of the most-watched sporting events in the world, and they bring in significant ad revenue to Hotstar. In 2019, for example, Hotstar set the record for the most number of people watching a live event on an over-the-top service with over 18.6 million people tuning in for the IPL finals. This record was eclipsed during the ICC world cup semi-finals the same year when over 25 million viewers tuned in. One drawback to this subscriber base is the fall in numbers once the tournament ends, but Hotstar tackles this by offering attractive yearlong plans that offer better bang for the buck than monthly plans. This way, the users are tied in for at least a year, long enough for the next season of the tournament to begin. And in addition to cricket, Hotstar also broadcasts events from other popular sports like soccer, tennis, Formula 1, badminton, hockey, kabaddi, martial arts, and e-sports. This makes Hotstar the preferred destination in India for any sporting event, something that even ESPN, Disney’s sports-focused behemoth, does not match.

Second, Hotstar makes money not only through paying subscribers but also through ads on its free tier and live sports events, a revenue stream Disney does not have in other markets. Revenue from advertisements is estimated to be around $114 million this year, and half of this will come from IPL, bringing us to the third point.

Undeterred by these financials, Disney continues to bank on Hotstar for many reasons. While Hotstar could have existed as a standalone platform like Disney’s other streaming platforms Hulu and ESPN in the U.S., the potential market reach is too good to pass up. Unlike in the U.S., where Disney has a long way to go before it catches up with Netflix, the platform already has far more subscribers in India. The Indian over-the-top streaming industry is highly competitive with over a dozen players, including U.S. giants Amazon Prime Video and Netflix, which are estimated to have fewer than five million and two million subscribers respectively. Hotstar gives Disney a strong foothold in the second-most populous country in the world.

Okay, that last part was untrue. The uncle is a sad loner who has decided to live the remainder of his life in hostile disagreement with everyone. He blames immigration and the system for his failure in life and likes nothing better than to shock the liberals around the table with racist propaganda that wouldn’t sound out of place on an Alex Jones show.

Despite its large subscriber base, Hotstar does not make a lot of money for Disney. Its VIP tier currently costs Rs. 399 ($5 U.S.) per year, and the premium tier costs Rs. 1,499 ($20 U.S.) per year. In comparison, Disney charges U.S. customers $70 per year. These super-cheap plans have rendered the average revenue per user for Hotstar to be a mere $2.18 while the rest of the Disney subscribers contribute $5.30 on average. Hotstar currently makes $39 million per month, a tenth of the $333.12 million Disney as a whole makes.

The racist uncle with the grabby hands turns up just in time for dinner. The balding, three-time divorcee still regards himself as the playboy of the family and brings with him a coked-up woman dressed for the night and ready to party.

Since the revelation of the astounding subscriber figures, financial analysts have revised their long-term estimates. Morgan Stanley now expects Disney to reach 230 million subscribers by the end of 2025, and MoffettNathanson forecasts the service will reach nearly 160 million subscribers worldwide by 2024.

There was a time, not so long ago, when whole families gathered together for Christmas Day, experiencing the Hallmark moment of passing the ritual meat across the table as all smiled beatifically at one another.

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to the president will always face these sorts of obstacles, and will likely only see major success — from a purely scientific perspective — when the country’s demands match the scientific community’s focus, such as in the post-War period, or when the Oval Office occupant happens to enjoy science for science’s sake, as President Obama clearly did. Scientists heading to the White House would do well do consider Ed David’s warning: “Anyone coming to the science advisory post without considerable experience in politics is in for some rude shocks.”

Another part of it is that people love to be right. So, if you go and change who you’re being, I don’t get to be right about who you are. And I also don’t get to be right about the way things are, in general. If both of us are having a hard time making money and the economy is bad and everything sucks, and then you decide to change that story and find a job you love, it’s harder for me to stick with the story of why I am [having a tough time]. That can be very threatening to people’s sense of reality and their “comfort zones,” which are actually more like “familiar zones.” Because a lot of times, those familiar zones are not even that comfortable. Just familiar.

The men would scoff and bellow and depart to the lounge while the women would quietly smolder in close quarters in the too-small-not-as-big-as-mine kitchen. The squabbling would continue throughout the day among the grown-up siblings. The eldest daughter would slowly get smashed on cheap red wine bought as a gift by the cheap brother who wants nothing more than to depart unscathed into the night to enjoy some freeloading revelry.

In what has been a tough year for Disney, the streaming service has offered some respite. But more than that, Disney has shown the company a thriving future. “The real bright spot has been our direct-to-consumer business, which is key to the future of our company,” said Disney CEO Bob Chapek during the earnings call in November.

It would begin calm enough. The in-laws would arrive, and we would all greet each other warmly — except my mother-in-law, who came armed with a passive-aggressive statement to launch at the mother of my children. Not wanting to miss out on the action, the sister-in-law would serve up a slice or two of habitual barbed arrows laced with poisonous put-downs.

When you change, you open up the void of the unknown to other people, because you sort of expand their thinking, whether they like it or not. Some relationships, you will end up outgrowing. But it’s okay. You don’t want to be around people who aren’t supporting you, and you don’t want to be around people that are going to drag you down with their negative energy. It can definitely be hard because you can still really love them. But [those relationships are] not worth not growing for.

When you change, you open up the void of the unknown to other people, because you sort of expand their thinking, whether they like it or not. Some relationships, you will end up outgrowing. But it’s okay. You don’t want to be around people who aren’t supporting you, and you don’t want to be around people that are going to drag you down with their negative energy. It can definitely be hard because you can still really love them. But [those relationships are] not worth not growing for.



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