The “RPM” is the amount per thousand views that I keep after YouTube takes its cut. Based on this, I’m earning close to $.05 per video view — which is much higher than the average because there’s more competition for the ads in my niche.
Tired and weary, Mitchell broke her own rules. With Jesse asleep, she crept downstairs to press some clothes for the morning. Alone in the prison room, she pushed an electric iron across a blouse. Just then, a jaunty, electronic song filled the room. She looked down at her feet and saw several toys had come to life. “Jesse’s Thomas the Tank Engines, four or five of them all at once, started chugging around my feet,” she said.
“I’ve managed to fall asleep,” Young told me. “It was very, very dark. And I kept brushing my face. It felt like there was something on it, like a spider…and I opened my eyes in the end. And I looked down. And next to me — and I shit you not — there’s, there’s a woman, and she’s on her knees, and she’s stroking my head and brushing my hair!”
I admit that I’d be much farther along in my YouTube journey if I posted each week or every few days consistently, but YouTube hasn’t punished me for not uploading consistently.
Mitchell now slept while holding Jesse close in bed, which she knew was dangerous. “That was just the situation I was in,” she explained. The one time she put him down for a second, mysterious forces threw him off the bed and onto some drinks she kept on the floor. “Lord have mercy, the glasses didn’t break,” she told me. Mitchell wanted out before the haunting claimed her sanity. “When I finally came to realize this was not a fight I was going to win, I began to think seriously about an escape plan,” she wrote.
The catch is that you have to create titles for your videos that are “SEO friendly” so that YouTube will know when your video is relevant to a specific topic that a viewer is searching for.
If you are seeing multiple ads selling similar products or trying to get in front of a specific audience, there’s a good chance that you could earn money by creating a video that caters to the audience that the advertisers are trying to reach.
For example, right now, a lot of advertisers are using YouTube ads to sell educational programs. If you created a video on “how to buy stocks for beginners,” people who have created investing programs will potentially compete to show their ads on your video.
Video “watch time” is critical on YouTube. If you create videos that have enough educational or entertainment value to keep viewers’ attention, YouTube will promote your content.
So, while there’s nothing wrong with creating a vlog channel that documents your life or creating random videos for the sake of being creative, focusing on a specific niche that commands a higher price per click from advertisers will make it easier to earn more from fewer views and a smaller subscriber count.
If you create a video with one of these keyword phrases in the title, you will have much better luck getting found by people searching for these topics, which can lead to getting more views on your videos and earning more revenue.
However, the YouTube advertising platform is an auction-based system. Therefore, if many advertisers want to show their ads on your videos, you will likely earn more per view.
It was now February of 2008, and a winter chill swept across Essex. At nightfall Mitchell found herself in the street, unable to summon the courage to go inside. She tucked baby Jesse inside her coat to protect him from the cold. She thought to herself: What’re you gonna do? You have to go in, his stuff’s in there. You’ve got work in the morning. “And the snow started falling on his little head,” she recalled. If you don’t go in, you’re gonna freeze anyway. Then she took a deep breath and pushed open the ancient door.
According to Media Shark, the average CPM on YouTube is between $6 and $8. However, since my channel is focused on education and “how-to” type content, my current CPM is around $90 per thousand views.
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