They found leg strength at the start of the study predicted their overall health at the end. Another study found similar

As hypothesized, in older Americans, higher muscle mass relative to body height lessened the risk of death over a 10–16 year follow up. Scientists could not explain the relationship by factors like hypertension, diabetes, insulin resistance, etc. meaning that relative muscle mass is a useful marker for survival in older adults.

Sell a set of copy templates or swipe files, where you’re giving them the bones and best practices, but they’d have to customize. This could be in the form of: an onboarding sequence; sales templates for product-based businesses (e.g., order confirmation, abandoned cart, etc.) or service-based businesses (e.g., email funnels, cold emails, warm leads, etc.); email subject line templates.

Charge for “tear downs,” where you take a client’s existing collateral and show them tactically ways they can improve. Email marketing superstar, Val Geisler, used tear-downs as a way to market her expertise, but you can certainly charge people for this in the same way web designers/UX pros charge for site or digital media audits. I’ve charged clients for site and social media audits, closing with tactical, prescriptive actions they can take immediately to solve their most glaring problems. The concept here isn’t just to tell people what they did wrong, but it’s about getting them to get it right.

Research in leg strength shows it pays never to skip leg day. The weaker our legs, the more likely we are to fall or to have trouble standing up again once down. The CDC reports falls are the leading cause of injury-related death among adults age 65 and older, and the age-adjusted fall death rate is increasing.

Offer coaching services or workshops where you help a client’s social media or internal copy team up-level their copy skills. Any internal team can benefit from a refresher or external perspective, no matter how senior its members are. Show a client — once their brand platform has been created — how to practically adapt their standards across channels, i.e., social media, website, newsletter, print collateral, advertising, video story-boarding, etc.

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m, the story of Netflix pulling Chappelle’s Show from the platform at the request of its star and creator is a feel-good story. Of course it is. Dave Chappelle left Comedy Central when he felt he was creatively compromised. After a period of relative exile, he’s now making as much money with Netflix as he left on the table before and wields enough power and respect for the multibillion-dollar company to honor his wishes.

If digital products give you vertigo, you don’t have to hock ebooks or pitch courses to diversify your income. Hover closer to home and listen to what clients and prospects are asking for — can you retool your services to give them what they need while still making a profit? Can you offer off-shoots, remixes, or sprints? Experiment with products, review your results quarterly and tweak your process and mix until you have margins that feel sustainable. Remember, this is a test and learn approach. Some ideas will fall into the trash heap while others will take you places you never expected.

There are several ways you can measure your body fat percentage. Home scales aren’t all that dependable. Consider finding a lab that uses hydrostatic weighing, BodPod analysis, or a Dexa scan if you want a more accurate measure.

There was a time I was subsisting on creating copy for freelancers’ portfolios and doing site audits because I was going through a tough time and didn’t have the mental capacity for anything substantial. Clients gained access to my expertise while I weathered a mental health slump (to put it fucking mildly, but I digress).

Think about it this way. Weight itself isn’t as important as the amount of fat you have to the amount of muscle. Skinny people can be fairly unhealthy if they lack muscle, and larger people can be far healthier if they carry a lot of lean body mass.

The CDC defines BMI as a person’s weight in kilograms divided by the square of height in meters. The biggest problem with BMI is that your weight is made of a few components — the two largest are body fat and muscle mass (or lean body mass). If you have a lot of muscle, your weight will be higher, and your BMI will look worse, even though you’re quite healthy.

A group of researchers set out to study whether greater muscle mass in older adults lowered their risk of death. They analyzed 3,659 participants from the National Health and Nutrition Examination Survey III, who were 55 years (65 years if women) or older at the time of the survey. They used a method called bioelectrical impedance to measure body fat percentage in the adult.

If digital products give you vertigo, you don’t have to hock ebooks or pitch courses to diversify your income. Hover closer to home and listen to what clients and prospects are asking for — can you retool your services to give them what they need while still making a profit? Can you offer off-shoots, remixes, or sprints? Experiment with products, review your results quarterly and tweak your process and mix until you have margins that feel sustainable. Remember, this is a test and learn approach. Some ideas will fall into the trash heap while others will take you places you never expected.

If there’s anything I’ve learned in seven years of consulting, it’s this — your income is rarely stable, regardless of talent and tenure. You could be dealing with an illness, a global pandemic, shifts in the economy. etc. What you can do to mitigate what you can’t control is focus on packaging your services at varying levels so you have a stronger mix of potential clients and you can weather downturns and Sahara-level project droughts.

The Health, Aging, and Body Composition study was the first to connect leg strength with life expectancy. Researchers recruited 3,075 men and women who could walk a quarter of a mile and climb 10 steps without difficulty at the start of the study and followed them for 16 years.