They look at newer platforms like Substack. They research it. They are curious about what might be possible. They don’t

The next level is Sean Kernan. He grows his audience not by trying hard to be viral but by being weird. He writes about some of the weirdest topics you have ever heard of. People go wild for his version of weird because it reminds readers of their own weird.

Kay Bolden’s writing has heaps of personality. It helps her grow her audience of loyal readers. Her writing is vastly different from anything else I’ve read because it’s loaded with personality.

You don’t grow your audience using social media by posting external links. Social media platforms don’t want you taking their users off their app — therefore, they show external links to less than 1% of your potential audience size when you break their hidden rule.

Instagram’s text section of a photo is an unusual place to write blog posts and it works, but you have to deal with the bikini bum influencer movement and your potential to star on a top model reality tv show — or not, like me.

Instead, the iPhone 12 has what’s called the “A14 Bionic” chip, an 11.8-billion transistor powerhouse that has a fast neural engine, a new image signal processor, and 70% faster machine learning accelerators.

They syndicate their content to other publications who help them grow their audience further and allow them to place a link at the end of their article, which leads readers back to their email list.

What separates Dave Chappelle apart from his peers travels further than him being today’s #1 comedian. Yes, he writes and performs stand up better than 98% of the human race. And yes his POV beams so brilliant that at times society gets introduced to undiscovered angles of itself. But the creator of the Chappelle’s Show no longer needs jokes to captivate an audience.

Native content is more fun. It forces you to embrace the features and styles that work for the specific platform. A platform’s unique dynamics help shape your content in weird and wonderful ways.

I often joke that there is a 100 person team behind every one of my blog posts. If you could see all the people behind the scenes who help me generate ideas, refine my work, promote my work, and take the time to read my work, you would be surprised.

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company hires a person — or several1to be in charge of managing the database system. A database administrator will be in charge of monitoring the database, making sure it functions properly, keep track of the data follow, and create backups and recoveries.

We’re newsfeed drunk as readers. We’ve got good at spotting ads. The moment an article looks like an ad, we keep scrolling. Too many images, exclamation marks, emojis, friend tags, links, and hashtags make your content look like an accidental ad.

You grow your audience when you give them content without asking for anything in return. I have been experimenting with sending out a lot more give emails rather than emails that sell a digital product. Readers have given me overwhelming positive feedback. When I send an ad email, I get a few replies. When I send a value email designed to be helpful, my inbox lights up.

Your readers are not your slaves. Treat readers like friends to grow your audience to astronomical size by being helpful more times than you ask for their money. Try a 9 gives to 1 ask ratio.

Other writers are often better at building an audience than you are. You can make it a habit to reach out to other writers and ask them questions. Tell them how you build your audience in return.

Some platforms allow you to publish duplicate content like LinkedIn. Do it. Nobody will remember what you wrote six months ago. If it was good six months ago, then it can be published again.