This is a big one. Design as a discipline when applied to digital products and service delivery no longer follows essent

You live in a society whose institutions shame failure, from the educational to the parental ones. You are saturated with a culture that only glorify the small percentage of exceptional achievers and their successes, while you are left alone to deal with the blame of not pushing enough. Yet they still ask you to step outside and be creative.

The results are often final designs iterated from a single initial concept that miss the mark on multiple fronts. Designs that don’t work for everyone. Designs that the designers aren’t able to feel good about. Afterward, we pick them up and tell them it’s okay because they “did their best under the circumstances.” But each time, that uneasy feeling creeps in — those unsettling thoughts in the back of their minds that tell them that it’s not true, that they could have done better using a different approach if they’d only known which one, felt empowered to try again, or had more time. These are the thoughts that sow the seeds for early burnout and feed the imposter syndrome beast that I reference in point #1.

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is that we use batch writes for Dynamo. These are limited to 25 items at a time. As such, our mobile clients are limited to sending events in batches of 25. But, the key is that it’s batch, even if it’s a batch with just one event. You’ll see more on this below with the VTL template iterating the incoming events.

For many, work-life is an endless series of compromises on the practice of design. We’re encouraged to do this — to adapt to the environment, to work within the constraints. Rarely though, do I see any practical advice on how to do that and maintain the integrity of the process or how to recognize when the standard process does not apply. So designers (and user researchers) often default to dogmatic, methodical recipes, with or without enough understanding of the principles that informed those methods to adapt them to the work at hand. This, unfortunately, results in designers cutting corners where it matters because they don’t know how not to. No one taught them how to properly scale their work. The knowledge is out there, but it’s not getting to the practitioners who need it the most.

As creatives responsible for mass communication and millions of audience impressions per minute, we’ve got a lot of power to make an impact. For better or worse, we creative types deeply affect the way information is interpreted, how brands and products are consumed, and the ways that people experience the mediated and artificial world.

Inclusive Design is design that considers the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human difference. — Inclusive Design Research Centre at OCAD U in Toronto

That’s true because our feelings and emotions get involved when we deal with money! It’s kind of like what physicist Richard Feynman said when he wondered aloud about how much more difficult physics would be if electrons had feelings!

Housel teaches that knowing what to do doesn’t really teach us anything about what happens in our heads when we actually try to do it. We all know that we should be saving for retirement, getting out of debt, following a budget, etc. And yet, when it comes to actually doing those things, our plans often fall apart.

Yet, this is what happens over and over again. We see it at conferences, when those design leaders release books, and online when they share their thoughts and expertise. It’s perfectly fine to learn from someone highly experienced and be inspired by what they’ve achieved, but that’s where the adulation should end. They are just another resource for your ongoing education. Take it all in from as many sources as possible, then forge your own path with your own ideas. Following any ideology without question is antithetical to what it truly means to be a good designer.

We’ve normalized this. The business says anyone outside the “primary” set of personas is an edge case. So those representing other demographics — race, age, ethnicity, and ability — well, they fall off the radar to hopefully be included in later releases. I even put this topic last on my list to drive home that point. These issues were not even on the radar for far too many of you before this last incredibly tumultuous year. This is why the “percentage of potential users” is a shit way to prioritize features when building software. We can no longer allow ourselves to determine whether to make a design fully inclusive based solely on the number of people affected.

We wield this tremendous power and still have not yet incorporated ethics as required coursework for foundational design education, nor have we set any standards for how to do our work in a consistently ethical way. With the incredible rising potential for misuse of design applied newer technologies, such as those driven by AI/ML, the urgency becomes evident. We can no longer afford to keep pretending that we don’t have an obligation to do much, much more than we’re doing now.

It doesn’t help that, as an industry, we glorify individual designers more than the work they produce. With so much emphasis on personal advancement, our view is distorted, and it leads to us obsessing about the designer’s success instead of learning from successful outcomes. We then elevate a select few successful designers from an unlevel playing field to rockstar status for all to emulate.

At least not in any formal “designer’s code” kind of way. It is up to individuals to make highly subjective, ethical decisions in the moment, often without leadership support and almost always by putting their employment status at risk.

To be a designer is to be brave, to be bold. It requires the ability to take risks, to explore ideas without fear of failure, or at the very least, the ability to continue forward regardless of fear. It is to be an advocate who can represent those who can’t represent themselves in the process of building products. It is a noble pursuit with heavy responsibilities. It is simply not possible to do that work well while engaging in sycophantic adoration of design icons or “more successful” peers as if basking in their trajectory will lead to success of one’s own.

Bassel Deeb explores this tragic reality in his piece — Please let me fail: failure, vulnerability and creativity. In it, he writes about how we all are internally demotivated against failure: