Top Trends in the Events and Exhibitions Industry to Look Out for in 2020

Author : shikhakaul
Publish Date : 2020-10-07 09:44:44


Top Trends in the Events and Exhibitions Industry to Look Out for in 2020

Have you ever wondered in 2019 that you will miss out on attaining your business goals due to the ongoing Corona pandemic? Maybe not! We have already surpassed more than 6 months but why are we still talking about the trends? It is because everything is on hold due to the global spread of COVID-19. But gradually things are coming back onto the track. So, you should start thinking about your display stand or booth for upcoming exhibitions, trade shows, etc. And for this, you must keep tabs on the latest trends. These are the trends that might dominate the market not just in 2020 but many more years to come. In addition to this, consult with an experienced exhibition booth design company to keep abreast of the latest trends if you truly want to outdo your goals.

Going by the ways everything was panned out in 2019, the following trends will most probably dictate decisions in 2020:

Technology-centric exhibition stalls

Event planners and exhibition booth design companies are embracing technology now ‘more than’ ever before. It is projected that a majority of businesses will spend a huge chunk of their total budget on technology, especially interactive technologies as they will be at the forefront of the trade show booths and exhibition stalls. Technologies such as virtual reality and augmented reality will see large scale adoption at such events. These new-age technologies will allow visitors to interact and test products interestingly and uniquely. When we compare these technologies, virtual reality will have more prominent use than the augmented reality. Using virtual reality means you are not confined by space. Similarly, face recognition will also see extensive use to identify visitors.

Wow the visitors with multi-sensory experiences

Exhibition booths typically focus on sound and sight to grab the attention of the visitors. But you can simply stand out by giving multi-sensory experiences to your visitors. The sense of smell to identify is the best way to attract visitors to your booth or stall. Scents, perfumes, or even the smell of ‘freshly brewed’ coffee can appeal to visitors and bring them to your stand. Additionally, lighting can be a key factor in grabbing the attention of your targeted customers. You can even sync lighting systems with the theme of the event or match with your brand’s colors. The furniture at the booth should also be designed to provide your visitors with a comfortable and memorable experience. While they relax, you can offer them lip-smacking snacks to relish on. All these will provide them with an experience that they will cherish for a longer period.

Customer feedback is important

Customers’ feedback is important but this year, you will see a huge emphasis on the same. Technological solutions will also be incorporated to collect reviews and feedback in real-time. This year, businesses may use devices embedded with sensors to measure the visitors’ experience. These devices are perfect to measure behavioral response, attentiveness, and gauge their level of engagement. The data collected will help you understand the needs of your visitors better and identify the highly engaging and disinteresting elements. You can further utilize the same to create better booths/stalls to provide visitors with enhanced experiences.

Trade shows and exhibitions are not restricted to closed conversion centers

Trade shows, exhibitions, and other events are not confined to closed convention centers to any further extent. Now, event organizers are opting for ‘open spaces’ for such activities. Thus, if you are exhibiting at any event with an open environment, you will need an exhibition booth design that can take full advantage of that situation. For instance, you can go for an exhibition booth or stall that can utilize the rooftop to generate solar power to minimize your expenses on power consumption.

Sustainable designs will not be an ‘Option’ but ‘Necessity’

Being a responsible business, you cannot simply ignore our environment. As a result, you will see more and more sustainable booths and stands. Now, exhibition designers are offering exhibition stand designs that can use renewable energy sources for power. Since event organizers have already started using an environmental-friendly approach for booth and stand designing, you should also focus on the same

Final Words:

So, these are just a few but dominating trends that we are already noticing in the exhibitions and events industry. You should also start searching for an agency that can help you design and create your exhibition booth as per the trends mentioned in this post.



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