Two months later, while attending the year-end party, the man’s words proved correct. Extrovert. Introvert. Ambivert. Yo

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Groupon would promote them for free, taking a cut from the sales. But nobody wanted to trust a kid with a website. Ironically, after cold calling a bunch of businesses, Andrew found Groupon’s first deal in his own building.

The idea was that if you get enough people willing to buy a certain product, the business will be incentivized to give a mass discount — and share profits with the middleman.

It was a beautiful idea — but it was better off as an idea than an actual product. The concept of The Point was so novel and grandeuse it was difficult for people to grasp it. Few people would open up their wallets for a website they didn’t trust — let alone understand.

The decision was made to target small, local businesses — like bakeries and sports goods stores. Unlike national brands, mom-and-pop stores had a hard time taking advantage of e-commerce — or promotions in general. Most of them didn’t own a website — or any online marketing channels whatsoever.

When it finally launched, Andrew spent the bulk of the $1 million on search engine marketing — targeting specific social campaigns. The result? An embarrassing 1,000 hits per month, most of whom were online trolls looking to legalize weed.

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Cigarette packs, coffee cups, and manilla folders were everywhere. I felt like I’d just walked into the set of a bad sales movie. The year was 2003. The place was Baltimore. The people who weren’t screaming into their phones were yelling at each other about how many deals they had going.

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twelve years old which television character I was most like, I would have said Joey Potter from Dawson’s Creek, almost entirely because she was a teenager with a parent in prison. I still haven’t forgiven Dawson for turning in her father. Like…to this day. Honestly, if I’m being real, I haven’t forgiven Dawson for a lot of things, and probably never will. All hail, King Pacey, Master of The Creek.

These were buried in a hillside of papers, notebooks, pressed shirts, sneakers, and hats, many of which he has, at various times, complained bitterly about having lost. My work here is done.

Just as I began to think about making a run for the back door, the corporate trainer stuck his head outside the conference room and shouted, “We’re in here, Mike! Let’s go!”

“I think The Point should have been a book. You know, The Point is much more of an idea. It’s so abstract. […] People need to be able to go to a website and in a second and a half understand exactly what it is.”

“A lot of the examples that got me most excited, like the idea of building a dome over the city of Chicago which is something that if you had a way to go to everyone in Chicago and say, what would it be worth to you to make the winters here obsolete, people would say like, I don’t know, $10,000. Everyone would. Before you know it, you would have billions and billions of dollars for this project.”

I hesitantly walked into the room wrecked with sweat. All the information the corporate trainer threw at me for the next few hours didn’t help to calm my nerves. But towards the end of his talk, he said something that stuck with me: “Your job is simple — pick up the phone 100 times each day. If you do that, I don’t care who you are, the rest will take care of itself!”

Even though The Point was mostly a playground for weed-legalizing-trolls, some users saw a more practical application for it: strangers online would organize themselves into groups to get discounts from local businesses, like movie theatres.