Website development for an online store

A quality online store is a great tool for business development. With its help, you can sell goods and services, make yourself known to potential customers and fight competitors. What are the main qualities of a website to perform its functions 100%?

The value of design for attracting and retaining customers

The first thing that the user sees and appreciates is the website design. After that he pays attention to its functionality, convenience and speed of work. The design should be informative, original, aesthetically pleasing and functional. And only in combination with all of these parameters a favorable impression for the user can be created about the site and about the store itself, motivating him to place an order and make a purchase. The design should emphasize the uniqueness of the offer, show the quality of the goods, inspire confidence in the visitor and help to get out of the gray mass of other online stores and win the audience.

The site design creates the first impression on the user and so it is important to work on the concept of the store design to the details. A competent design will clearly demonstrate that this store deserves attention and trust, that it offers quality products and that those customers can really appreciate it. Conversely, a nondescript or overly overloaded design can discourage the user from continuing to explore the assortment in a couple of seconds, not to mention making purchases.

The specialists of our studio perfectly understand the importance of online store design and pay great attention to the development of interface design. We develop custom scenarios taking into account the specifics of each business. We emphasize the individuality of the offer, create a functional and attractive design that is able to interest the visitor and “force” him to make a purchase.

Perfect order or dump?

Some online stores resemble a dump where goods are randomly scattered across catalogs and finding something becomes extremely problematic. What are the chances that a user will want to dig through the jumble in search of the right product? What is his impression of such an online store?

An online store should not only be beautifully and stylishly designed, but also as convenient and understandable as possible for any user, regardless of his experience in Internet surfing. The ordering of goods in the catalog raises the value of the store in the eyes of the user and helps the administrators and resource managers effectively manage the business and provide quality service to their customers.

The user should take a minimum of time to find the right product. For this, it is important to take into account the following factors when designing an online store:

Ordered directory structure

Convenient site navigation

Search tools

Filters and sorting by different parameters and characteristics of goods

Product comparison, wish lists, featured items

Recommended, popular products

Convenient shopping cart and checkout

Quick communication with the manager via online chat

Useful recommendations and informative presentation of goods

This is the key to a successful online store.

The loading speed of the online store and all its pages

An important parameter of the online store, which significantly affects the flow and retention of visitors, is the website loading speed. In the modern world of high network speeds, when even the most complex and voluminous sites are loaded as quickly as possible, the user will not wait even 5 seconds for a web page to load. It will be much easier for him to switch to another resource and buy a product there than to spend time observing fragmentary page loading.

Even the excellent design and intuitive navigation of the online store, quality products and decent service cannot guarantee the success of a business with a slow web resource. And if there are still freezes on the page or the information is displayed incorrectly, then the chances of retaining the user decrease significantly. But if you ensure the reliable and uninterrupted operation of the site and high loading speed, then you can not only detain the visitor in the online store, but also push him to buy the desired product.

Contact the pixarsart web development services company and you will receive an online store that will be designed to the smallest detail. Our specialists will develop the optimal design and functionality of the site; implement the project within a strictly agreed time frame.

We will take care of marketing activities; provide resource support and further development of the online store. Write to us or call us at the indicated numbers, and our specialists will advise you for free on the issues of web development of interest.