What is an SEO Agency? What does? How to choose?

These are some of the common questions that many users ask about what an SEO company does in 2020.

What is an SEO company?

An SEO company is a company or group of consultants with extensive "expertise" in various fields that includes organic positioning of a product, service or brand that wants to improve its visibility within the search results of various search engines.

The implementation of SEO services refers mainly to the positioning of a website , but an agency specializing in SEO has the advantage of carrying out natural positioning strategies for mobile applications, where it is necessary to achieve greater visibility on platforms such as App Store and Google Play.

This type of positioning is called ASO ( App Store Optimization ), where the main factors they have to work on are on-metadata and off-metadata, as well as on-page and off-page factors in SEO.

That is why the advantage of a Seo company is to focus SEO consultants who have a set of qualities, characteristics and features that widely benefit any client who wants to improve their presence on the Internet, get a greater amount and quality of traffic to improve the objective conversion.

Considering the constant changes in the algorithm that exist in the search engines, especially in Google, users must constantly improve the movements of their websites to gain more visibility through organic traffic.

Therefore, currently the need to have a strategic partner that deals specifically with SEO is essential for any company, whether startup or multinational.

Unlike an online marketing agency (which often outsource the SEO services they offer), the SEO company is specifically dedicated to these web positioning tasks and offers its services to clients that may be marketing agencies as well as simply businesses, certain individuals, as well as startups that need to gain greater visibility in their early days.

Each case is different and the strategies must be completely customized for each client, so those in charge of SEO agencies must plan according to needs so that the return on investment is as favorable as possible, especially improving the positioning of a website in the SERPS (Search Engine Results Page.

The analysis of the respective competition is a very important factor that must be taken into account to understand the scenario that must be overcome, and thus be able to improve the volume of visits by generating a greater number of quality leads.

What is a seo company for?

A seo company is mainly used to increase the visibility of a website and thus improve conversion.

Increasing qualified visits is one of the goals that SEO specialists who form a Seo Company usually pursue, guaranteeing a noticeable improvement in terms of the positioning of a website as well as the entire website in general.

This improvement in organic positioning is reflected in the search results of various search engines by different terms, but mainly in the Google search engine, which has a large share of the percentage of the search engine market.

An agency specializing in SEO It is the basic strategic partner that any company competing on the Internet must have to cope with the changes that occur daily and get the desired visibility.