Why It Can Be a Good Idea to Re-Release an Album, a Single or a Product

The misconception

Many artists that have already released an album or a single think it is something that can never be released again. They tend to feel like it has been put out there and regardless of the how many people saw it, bought it or heard it, the opportunity is gone. Still, here is why it can be a good idea to give it a second go at a release.

When you can get a second chance to make a first impression

If the sales were very low and the engagement online was not all that great, there is a chance to get a second chance to promote again or consider re-release. If the marketing or promotion that was created previously did not create the exposure or the conversion to sales, then why not go back to the drawing board of how it was presented, promoted and marketed in order to make some adjustments and try again?

Looking over what was done and what wasn't done can help to figure out exactly what to do. A couple ideas include a series of videos, blogs and posts about the song or music that are spread out with your other social media and online content.

Instead of pressing the sales, pull in the interest

Try to create content that showcases where the song came from or funny bloopers that occurred during the session as well as discussing inspirations or influences for the music or the product. Create the vicarious and engaging connection to get some of your existing fans to have another look as you reach out to a wider spread audience to draw them in to you, your sound and your product.

Reach out to solicit reviewers and add some giveaways online for winners to get a free copy of the song or album. Also, consider building up some graphics, a poster or an image that is made for just that product.

123Movies!! Watch Son (2021) Full Movie Online Free

123Movies!! Watch Soul 2020 Full Movie Online free

123Movies Watch Wonder Woman 1984 2020 Full Movie Online Free

Your ability to connect your content with your audience will draw in that many more over just posting "new single for download at iTunes. Here is the link."

Instead, try this:

"If Bon Jovi and Billy Joel got in a fight and Jack Johnson got caught in the middle, it might sound a little like this: Link."

Give your re-release a budget

Maybe you were shy on funds after the recording to be able to buy some online advertising or put out a press release as well as reinforce the release with a promotional budget since you came right out of the studio. So here is the perfect chance to take some money to give it the push to a larger scale public that didn't hear about it the first time.

This is a better approach than going back in to the studio and making the same mistake again. yes, you could record new material but will it only sell as much as the last material you put out did? This is a vicious cycle that destroys so many opportunities for promotion and marketing of your music and you.

You already have the product. Money saved!

You have the music, you have the product, so you don't have to spend the money there. Money can be placed in to promotion and advertising to get the word out that much further to reach that many more people to allow for much better conversions that the first time around.

Why it can be a good idea for a second push

You didn't make even make enough to pay for it the first time around. You have the product completed and you can circle the promo wagons and take off on the path to marketing your music that much better.

By having some fun, by thinking a little outside of the box and realizing that a great deal of other musicians are saying the same thing very often, it can help you to stand out and it can also showcase why it can be a good idea to re-release something. If you mix up the content you use to advertise and put the focus on strong engaging content that both new and old fans can enjoy, it will allow you to stay engaged with the existing fan base that already may own it without feeling like they are being pitched or spammed.

Take the initiative to allow the most opportunities for your music to reach the most people possible. When something doesn't move, consider waiting and trying a more formatted release to allow for better chances and greater conversions. While there are many cases where you can't get a second chance to make a first impression, this is one place where you can, since a great deal of people that haven't heard about you or the release, will be seeing it for the very first time.

Music Business Advisor, Speaker & Author Loren Weisman organizes, optimizes and implements individualized branding, marketing and content plans for start up and established businesses. From musicians to authors, restaurants to real estate and entertainment companies to insurance agencies, Loren works with each client to solidify the fundamentals of content branding with the brand of each business to create higher engagement that converts to sales, profits and customer retention.