Why switch your website to responsive web design (RWD)?

Since then, research on mobile has largely surpassed that on computer, making the use of responsive essential to satisfy these mobile users. It is impossible to create a website today without taking this imperative into account! So, what is responsive web design? Why implement it and especially how to make your site adaptable to all screen formats?

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What is responsive web design?

The "responsive" allows by a set of techniques to offer your visitors of a website, an optimal comfort of navigation and reading whether they are on mobile, tablet or computer. For your website to be qualified as responsive, it must meet a certain number of criteria.

Full visibility of content

This is the number one rule of mobile browsing: all the content of your site must be displayed in a visible manner on your visitor's screen. There is nothing worse for a mobile user than having to navigate within a web page that is too large, forcing them to scroll from right to left continuously in order to be able to consult your content.

Responsive makes it possible to adapt the width of the site to the width of the screen to allow the content to fit into the display window. The arrangement of the elements is also changed, the size of some screens not allowing juxtaposition for example. For reading comfort, we also recommend that you cut the content well to make small paragraphs rather than large ones that are too complicated to read. By entrusting the writing of your content to a web agency, the editors will advise you on the construction of your article.

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Adaptability - Responsive Web design

A suitable size for the elements of the site

Even if the content is fully visible, the user experience can be affected by elements on the page that are not proportional to the size of the screen. Links and buttons must be larger on mobile and tablet, the click with the finger being much less precise than with a mouse. The size of the font must also be adapted: what could be more unpleasant than having to decipher a text written in very small form on mobile? The web design Responsive (RWD) allows to adjust the size of items depending on the media used with the automatic detection of the size of the screen. Different designs can therefore be implemented to guarantee optimal reading comfort and interactivity for the Internet user.

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Elimination of superfluous elements on small screens

Responsive website Thanks to the creation of these different screen size slices (traditionally mobile, tablet, computer), elements considered useful on the big screen but superfluous on mobile, can be removed without problem.

Thus, when creating the website, it is possible to decide to display certain information or design elements for the computer versions and remove them on the mobile version in order to facilitate access to the main information for the Internet user.

To summarize, responsive web design (RWD) guarantees its visitors the same quality of navigation on mobile, tablet or computer. But improving the user experience is not the only benefit you can derive from the implementation of responsive!

Why should you switch your site to responsive?

You now know what responsive web design is, but you are still not convinced of the need to adopt it? We will prove to you that this is no longer just an advantage in 2017 but an obligation from which you will derive many advantages!

Satisfy your visitors with improved user experience

As you will have understood, the main objective of the transition to responsive is to allow everyone to be able to navigate simply and efficiently on your site whether it is on a mobile, tablet or computer. And it will show on your consultation figures!

Indeed, Internet users seek to access the information sought as quickly and easily as possible. In this sense, sites not suitable for mobile devices represent a waste of time (content exceeding the page, links too small, zoom and horizontal scroll to be able to read,). Most mobile users give up when they arrive on an unsuitable site, a reaction proven by the high bounce rates observed on Google Analytics.

Providing an adaptive site therefore improves your chances of seeing the Internet user navigate your website, and ultimately converting them from prospect to customer.