Write all copy at once. It can be tempting to write the copy ad hoc while designing the product, but this can often lead

Author : omar.alkhatonez
Publish Date : 2021-01-07 02:01:49


Write all copy at once. It can be tempting to write the copy ad hoc while designing the product, but this can often lead

Keep it short and sweet. There is likely fluff in UX copy that can easily be removed with a quick audit. Instead of saying: “Only Premium members have access to this feature” saying “Join Premium to Access” will keep it concise and to the point.

Give high-quality examples. It’s always helpful to share patterns from other companies or designs we’ve found in portfolios. Not because the designer should copy these, but it can be a helpful reference for how the design can be improved.

For example, if we’re testing a workout app, then we may want to ask questions like, “do you currently use any workout apps?” or “do you exercise regularly?” If the tester answers no to these questions, they wouldn’t be a good fit and wouldn’t continue to our test.

Begin with the objective. When a phrase describes a goal and the action needed to achieve it, start the sentence with the goal. Instead of saying: “Drag a photo to the trash to remove it from this album” say, “To remove a photo from this album, drag it to the trash.”

Many different user testing methods can be used to gather findings. Some common tests are usability testing, card sorting, tree testing, a/b testing, and feedback surveys. To understand the different options for testing, I recommend reading Quantitative User-Research Methodologies: An Overview.

We must be clear and specific. “The imagery you used on the careers page doesn’t represent our culture well. Let’s show a playful and relaxed graphic to connect better with the candidates we hope to attract” is more useful feedback than “make it pop.”

The first step in creating a remote user testing plan is to define what we hope to achieve from the test. Writing a statement that defines the goal will be our guiding light when constructing the test.

In this step, we need to define the different scenarios that a tester would go through to help us uncover insights. For example, a scenario might be testing out the app as a new user without an onboarding experience, exploring features on their own. Another scenario might be testing an onboarding experience that ushers new users through the app and explains features.

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Just like those science fair experiments in middle school, we should prepare a hypothesis. This will form the basis for what we are testing against. Continuing with the last example, our hypothesis might be, “users appreciate a seamless experience to welcome them into the app and explain the features as opposed to exploring for themselves.”

Keep it consistent. When addressing the user, be sure to remain in first or second person, whichever was chosen. So instead of “edit your location in my account” say, “edit your location in your account.”

Gather final thoughts and ask any final questions to tie all the scenarios together. Which option did they prefer? How would you rate each experience on a scale of 1–5? Be sure to show visuals again to remind testers of each scenario.

Tone matters. How we present our feedback and format sentences can greatly impact how designers (or people in general) respond to them. Instead of saying, “using that icon to represent a delivery doesn’t make any sense.” We could say, “the delivery icon is confusing to me. I’m used to seeing a package for delivery. Is this the best icon to represent delivery?”

Present the designer with the problem, not just the solution. At first glance, we may think that we know the solution and request the designer “use this graphic for the careers page instead.” However, when we start by presenting the problem, the designer can understand why we want to change the graphic and can suggest ideas we may not have considered.

Don’t forget compliments. As designers receiving a list of comments, revisions, issues, and so on can be daunting. Be sure to balance our feedback by calling out the parts of the experience that we think is working really well. For example, “I really like how you’ve laid out the welcome screen — it flows perfectly from the previous screen. However, it took me a second to notice the login button at the top. Can we make that button more prominent?”



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