xWhy Does Any Company Bother to Rebrand When Consumers Always Hate It? An Investigation. From Marriott’s Bonvoy to Slac5

Coming back to reality, try to develop a style, a voice. Try to create a brand. Consider yourself as someone who is always giving new ideas or someone who is always trying to come up with a novel take, a different angle. Unless people like to read your take, your unique voice on a topic, you are just another writer.

The Gap incident was part of the kickoff to a period of logo cancel culture that sank redesigns from Tropicana and the University of California to Starbucks and Instagram, and, to a lesser extent, Google itself. So, in gearing up for the big unveil, Google softened the battlefield in September by releasing a teaser image of the new Gmail “M.”

Indeed, consumers are notorious for loving to hate rebrands. Lest we forget, last month marked the 10th anniversary of what notoriously became known as the Gap Logo Debacle, in which a chorus of social media users unleashed such vitriolic reaction to the introduction of Gap’s rather innocuous new logo — which was simply the word “Gap” set in Helvetica with a blue square appended to it — that within a week, the company turned tail and abandoned it.

While there was certainly a fair amount of roasting over the newfound visual confusion created by the rebrand, on the whole, the backlash was short-lived and met with more ambivalence than vitriol. My initial analysis shows that in the week following the new Gap logo’s debut, there were 93 tweets containing the words “Gap,” “logo,” and “sucks,” compared to just four such tweets for Gmail over the same time period.

You’d copy the ideas from articles and stories like everyone else around you until you’d get tired and bored. As all the articles and stories would be almost the same, you’d have no edge over the other writers and you won’t develop a voice of your own. You’d be a part of the crowd. You’d lose your uniqueness. The very uniqueness that motivated you, in the first place, to seek expression in the form of written words.

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es have had to figure out ways to help their employees stay focused while also making time for themselves. In a memo to employees, Google’s CEO, Sundar Pichai acknowledged that it isn’t easy and encouraged them to take time for themselves to avoid burnout. To help, Google is taking a few steps that are worth considering for your own company.

Imagine a world where you could do anything, and it was perfectly legal to copy ideas that belonged to other writers. Assume there were no intellectual property rights and no legal consequences. Once you land into this imaginary haven for the unoriginal, noncreative, and lethargic writers, try to visualize your own creative writing career.

There is no doubt about it — it is difficult. But I have seen people who just chose a particular way of doing things and it gave their craft an identity, their creative brand. A photographer chose to take pictures of guys, girls, and children while jumping into the water. There are many people in the world and so many lakes, rivers and pools. He took his pictures when the kids were in the air, just before touching the surface of the water. The pictures were fantastic. Then he used Photoshop to make the background black