You don’t need to create products or features that no one needs from the start. Just work on the customer experience. Th

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en I tweet or write about my move, someone inevitably asks if Kelly, my husband, moved with me. I’ve been told this happens because I talk about the move using “I” instead of “We.” So here’s me taking the time to let you know that I am one person who speaks for this one person. Kel is here with me, yes, but I am still I. If that doesn’t work for you, I have nothing else to offer. My little family is the center of my world, but I am the center of my life. I’ve found the consistency I was searching for, but it didn’t come from falling in love or getting married or getting a dog. It came from the core of my self. That’s where I speak from, and that’s who you’re hearing. Questions are fine, assumptions are petty.

No matter how much faster Apple’s processors are, applications that run on them still need to take up space in memory, and those applications get larger over time. On devices with less RAM, that means fewer applications and files can fit in memory and thus have to be reloaded from comparatively slower storage drives instead. This results in longer load times, slower processing of large files, and general sluggishness as the computer struggles to do what the user needs at any given moment.

You can create your own community or reach out to entrepreneurs one-on-one. Just make sure you’re taking advice from people who speak from experience. Just like there are a lot of armchair quarterbacks, there are probably even more armchair entrepreneurs — people who only talk the talk.

This is where you’ll convince people to sign up. It should be sending the right message and showcasing your product/service in the best possible way. You cannot mess this up. Your idea won’t reach (much less convince) anyone if your landing page sucks. There are many software solutions you can use to create a landing page for your idea.

So, where can you find these entrepreneurs to soundboard your idea with? If experienced business people are surrounding you, then you’re lucky. But many of us can only rely on friends and family who may not be as business savvy as needed. This is where online communities can help. You can reach out to forums or social media groups who are in line with your business interests.

Here’s an example of the landing page for my course, digitalbusiness.school. If no one signs up for the waitlist, I know it’s a dud. But if about 10% of the visitors actually sign up for the waitlist, I know I’m heading in the right direction.

To make matters more complicated, not only has the new Mac Mini once again removed the ability to upgrade its RAM, but customers can only upgrade it to 16GB at time of purchase. That’s the same limit placed on the 2014 Mac Mini. Apple is quick to claim that its current Mac Mini is more powerful than past versions by an order of magnitude, but it’s limited by the same RAM restrictions it’s had for six years.

Let’s say your idea has an existing market and people are actually paying money for similar products/services. And you came up with a unique offering that’s different from what’s available. Then you’ve asked fellow entrepreneurs, received good feedback and applied everything you learned.

Remember to use the free trials that nearly all software companies offer! Before I started my blog, I tested out a lot of different solutions. I would just sign up for a free trial and tried to test my idea within the 14-day or 30-day trials. It also gives you a sense of urgency. Look, when you’re not generating cash with your business, you want to stay practical. Avoid wasting your money. When you validated your idea, you can always pay for the software.

Placing such a low cap on the RAM while promising massive performance is striking dissonant notes. The two messages are at odds with each other. As Purdy explained, “Software expands to fill the average hardware resources available to it, like the volume of gas in a container.” 16GB might be enough for the average person doing basic day-to-day office work, but it will only be an increasing constraint on the very tasks — gaming, music creation, and digital art — that Apple is using to promote its new Mac Mini.

Your business idea has potential. Now, you want to see what your potential customers will do. Will they be interested enough in your product/service to go through the trouble of signing up for your waiting list? To put this step into practice, you need two things:

Your idea has been tested and people are signing up for your waiting list. Here’s where most internet entrepreneurs screw up. They take too much time to launch their product or service. They get in their own way. Does this sound familiar?

Many of the existing online communities don’t really suit me though. So I created The Sounding Board. I wanted someplace where like-minded people can connect with depth and genuine connection.

It also costs a whopping $200 to upgrade from 8GB to 16GB of RAM on the new Mac Mini. It costs a little over half as much to get 32GB worth of RAM for the older Mac Mini. The premium Apple charges for a meager RAM upgrade is staggering.

You also need an email provider to capture those emails. I highly recommend looking for a service with good automation and efficient campaign planning features. As you collect more emails and your waiting list grows, it will be more difficult to keep up with everything. You’ll need something that can intuitively help you out, so you can focus more on important matters. I’ve been using ConvertKit for some time now. It’s great. But most of the popular solutions will do.