You’re in a bit of a unique situation here because you generally have a lot of time on your hands if you don’t have kids

The importance of the web to our daily lives and interactions will not lessen in the coming years and decades. The pandemic has shown both how essential it is and how the inequities that arise from its current form have material consequences. Massive corporations have been allowed to structure the internet to serve their interests, but it’s time to develop a new, more equitable vision for its future. One that isn’t dependent on advertising to operate.

This cooperative would build on the achievements of public broadcasting, while updating that model for the digital age. It would be tasked with creating a series of new services that foster cooperative enterprise, including e-commerce and payment platforms that don’t abuse their position as intermediary to extract high fees. Hind also thinks it should be responsible for building a new social network that brings together content from public institutions like museums, universities, and theaters to promote education and community instead of engagement and profit.

In Europe, CoopCycle serves as a federation of bicycle delivery cooperatives, while Fairbnb is trying to create a nonextractive vacation-rental platform. But these models will always struggle when they have to compete with private competitors backed by venture capitalists who can spend billions of dollars undercutting them with business models that shred workers’ rights and can go years losing money in a bid to monopolize their sectors.

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this is that my god-given lankiness and cringeworthy appearance immediately made me an object of derision and torment amongst my peers, who wasted no time with cruel epithets — skinny bone jones, bulimic bitch, jap, chink, gook, dumpling dumpster. I had been airlifted from the comfort of Chinese educational institutions which stressed academic excellence and only academic excellence, where respect is earned with perfect scores and mastery of the instruments, where no misbehavior was tolerated, where aggression was always exercised passively, and dropped into one which resembled anarchy, where students swore and threw spitballs back and forth, only to get away with nothing more than a perfunctory “quit it,” from the teacher, where everyone had an archetype and studious children were called nerds and losers, where respect seemed to be earned not in the classroom, but on the schoolyard in between classes, where physical aggression often dominated.

Different approaches may also be necessary for the key infrastructures and major platforms of the internet. When you watch a Netflix video or check CNN, data is being transferred from massive data centers through a vast network of cables and other infrastructures to reach your device. Nick Srnicek, author of Platform Capitalism, argues that all those servers, often called “the cloud,” should be a 21st-century public utility, while Tarnoff believes it should also include fiber optic cables and physical pieces of the network, reflecting the public ownership that was common before the early 1990s. If people are going to be experimenting with new business models or cooperative forms, public ownership of this infrastructure would allow the government to keep prices low to encourage innovation.

Having less advertising on the internet, and more relevant advertising where and when it’s still used in limited cases, stands to improve online life in multiple ways. Hwang believes this shift would open the door to “creating more diverse culture online again,” while Doctorow argues that “it will be MUCH harder for states to run mass surveillance programs,” and “our political discourse may refocus on the material conditions that make conspiracism thrive, rather than blaming high-tech manipulation.”

Most people — if they’re looking to make more money, they think they have to work more hours, and while that is a way to make more money, it’s kind of a lousy solution to this problem.

If we are in the midst of an internet advertising bubble, then this is the moment to think beyond the constraints of the present-day web to imagine the kind of internet we really want — and how we might build and support it. Are we content having our online lives limited to a few massive platforms while venture capitalists treat the digital economy as their personal casino? Do we want a digital sphere that is more diverse, not sanitized to conform to commercial interests, and a place where the public good comes before the profit motive? Then we should start organizing to bring it to fruition now — so we can be prepared if the digital ad economy does indeed implode.

But for the other 128 hours in a given week — you’re not able to make any money at all, and this is essentially the definition of active income where you’re exchanging your time for money.

Even more exciting, it could reverse the trend of economic centralization we’ve seen in recent decades. Monopolized tech companies have hoarded jobs in a few key cities, but the digital cooperative would distribute innovation around the country by establishing offices and storefronts in cities big and small — not only to help educate people about the use of technology, but also to develop digital solutions to meet local needs, like an app for a cooperative ride-hailing service, tools to promote local governance, or solutions that help farms without taking away their rights. We could even make it part of a revamped postal service.

When we start thinking beyond the logic of a privatized web, different ways of organizing the internet can emerge. Promoting a greater role for public companies and worker cooperatives also doesn’t remove the incentive for innovation and experimentation, but rather alters the incentives so that profit is no longer the driving force and technology can be developed with more humane goals in mind.

Srnicek also recommends regulating dominant platforms as utilities, as railways were in the past, to ensure they’re serving the public good. But we could also imagine a different way of organizing them altogether. Instead of simply leaving that experimentation to private actors, Dan Hind proposes the creation of a publicly owned digital cooperative that would be governed not by bureaucrats, but by assemblies composed of workers and randomly selected members of the public who engage in democratic deliberation to ensure the cooperative and its activities are serving the public good.

Back in 1998, when Google co-founders Larry Page and Sergey Brin were still students at Stanford University, they wrote a paper about the perverse incentives of advertising and how it “causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent and in the academic realm.” More than two decades later, we can see the consequences that came with ignoring their own research, and we must recognize that the ad model is more fragile than it seems.

Logic editor Ben Tarnoff suggests that the proper organizational structure would depend on the scale of the service. In some cases, cooperatives would be ideal. Instead of a global Uber that mistreats and underpays drivers, there could be a federation of local ride-hailing cooperatives sharing technology and best practices so their communities benefit while drivers can still make a good living. They could even work with local transit agencies to build applications that encourage people to use sustainable modes of transportation instead of just what’s best for a company’s business goals.

The importance of the web to our daily lives and interactions will not lessen in the coming years and decades. The pandemic has shown both how essential it is and how the inequities that arise from its current form have material consequences. Massive corporations have been allowed to structure the internet to serve their interests, but it’s time to develop a new, more equitable vision for its future. One that isn’t dependent on advertising to operate.