Facebook to run tests on political content in its News Feed

Facebook is once again tinkering with its News Feed to change how much politics people see, adjusting the company’s relationship with politics in a post-Trump era. 

The company said Wednesday that it was beginning to test different ways to rank political content in people’s feeds to ensure posts about politics aren’t being shown to people who don’t want to see them. 

“During these initial tests we’ll explore a variety of ways to rank political content in people’s feeds using different signals, and then decide on the approaches we’ll use going forward,” Aastha Gupta, a Facebook product management director, said in a post on a company blog. 

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Gupta said that as a first step Facebook would temporarily reduce the distribution of political content for a small percentage of people in four countries: Brazil, Canada, Indonesia and the United States. A series of tests would continue over the next few months, Gupta said. 

Facebook has for years struggled with how much political content to show people among other types of posts in the News Feed, a question that became even more important for the U.S. during the Trump administration. The company’s decisions can have a major impact on other organizations, from newsrooms to people organizing for political change. 

In 2018, CEO Mark Zuckerberg announced Facebook would reduce the amount of news articles in feeds, a decision that rippled through the media industry as some news publishers saw dramatically fewer referrals. Facebook has also faced criticism that its most popular news posts are disproportionately from conservative sources. 

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Facebook executives alluded to the latest News Feed tests on a conference call last month with Wall Street analysts. 

“There has been this trend, I think, across society where a lot of things have become politicized and politics has kind of had a way of creeping into everything,” Zuckerberg said on the Jan. 27 call. “A lot of the feedback that we see from our communities [is] that people don't want that in their experience.” 

The prevalence of political content won’t affect Facebook’s financial outlook for this year, David Wehner, Facebook’s chief financial officer, told analysts on the call. 

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https://dreampirates.us/technology/facebook-to-run-tests-on-political-content-in-its-news-feed-10-02-2021
https://www.guest-articles.com/news/facebook-to-run-tests-on-political-content-in-its-news-feed-10-02-2021
 

Political content makes up about 6 percent of what people see on Facebook, according to the company, although each person’s feed is different and the percentage can vary widely
A new 2021 calendar of virtual career events is designed for job seekers to find the right jobs, and for companies to find the right employees. A mix of themes brings varied options.
A new 2021 calendar of virtual career events is designed for job seekers to find the right jobs, and for companies to find the right employees. A mix of themes brings varied options.
Career Day is no longer reserved for high schoolers and job fairs for the enervated. No time has been better for the always in-demand tech pros to check out the wealth of opportunities available to them. Not only are there more job opportunities available to skilled tech pros, but it’s become increasingly easy to find venues that will guide you to a good match between your skill set and companies’ needs.
The pandemic forced the enterprise to embrace the value and convenience of online communications. Fresh from a 2020 success of 23 virtual events reaching a 64% attendance rate (the industry benchmark is 28%), and generating 8,500 real-time chats between recruiters and candidates, tech-career hub Dice released its 2021 Calendar of Virtual Events.
As TechRepublic reported last week, as tech evolves, it’s vital that those in the field are always aware of the changes, not only in technology, but the state of the companies they aspire to work for: “To keep competitive and even just to keep up, workers are going to have to be constantly current, and 58% of the workforce will need to develop new skill sets to do their jobs successfully. A new report from Gartner TalentNeuron said that one in three skills in an average 2017 IT job posting are already obsolete, and data indicates that the total number of skills required for a single position has increased 10% year over year since 2017.”
The 2021 virtual events calendar includes career events of varying interests: for example, focused on women and diversity in tech, college grads/interns, regional audiences, specific skill sets, and more. Job seekers can learn about employers through their posted jobs, content and videos, and can easily connect with recruiters during events through text, audio or video. Recruiters can build brand awareness, see increased candidate engagement, encourage candidate pipelining, and reduce time to hire.
SEE: Return to work: What the new normal will look like post-pandemic (free PDF) (TechRepublic)
Addison Group’s Claudia Johnson, vice president internal recruiting, offered the following suggestions for job seekers and ways that new candidates can stand out: Know the industry language (show you can quickly acclimate to a new environment); come prepared with real-life examples (recruiters want to hear how you dealt with adversity or exhibited resilience), and demonstrate your ability to self motivate (show recruiters you can navigate remote tech skills — 23% want candidates w