5 Myths about delivery only kitchens you need to know

Delivery kitchens have taken a good growth pace in recent days. The rising competition of cloud kitchens estimated a market value of around 700 million dollars in 2018, pushing the boundaries even more in recent years. Many cloud kitchen startups have sprung up here and there has been a unique business model with such promising growth. The pandemic catalysed the process, furthermore maintaining the demand and supply of the food among the customers. 

Setting up a cloud kitchen is easy, but centring on this current growth system developed some misconceptions. The delivery only kitchens supply food from door to door and based on this principle. People often draw wrong conclusions regarding that matter. In contrast to these misconceptions lies the growth of the market. People won't order if they aren't satisfied and that's the hard truth. Some of the common misconceptions are stated below with possible logic to show the unseen reality. 

They may not follow hygiene properly

The first bluff regarding a delivery kitchen is they may provide you with unhealthy food. First of all, to set up any service related to food, the government wants some licensing from you. After getting permission from the government, you can establish your kitchen and legally sell food to others. One of these licenses is called the FSSAI, which stands for India’s Food Safety and Standard Authority of India. There you have to maintain some guidelines to sell food. The license needs to be renewed after a specific time. The FSSAI license holds the responsibility concerned with public health. If your food cannot maintain hygiene, the government has every right to cease your business. So it is not true that a legal cloud kitchen won't maintain hygiene in their processed food.

They are less than traditional dine-in restaurants

The words used for describing these kitchens like ‘ghost’, ‘dark’ and ‘virtual may impact this belief that they are less than traditional restaurants. The market value of delivery only kitchens has crossed millions around the globe and is still rising. The collaboration of delivery apps in this business has further pushed the heights of profit and they have immense success in their way. So it should be an understatement to say that they couldn't be placed as a worthy competitor against the traditional restaurants. Many people prefer going to a dine-in cushioned restaurant rather than ordering food online, but still, some people adopted this system and gave gracious feedback. Apart from the competition, the cloud kitchen offers a lower price than an ordinary restaurant as the table charge and other costs are reduced that we can enjoy in a restaurant. 

Cloud kitchens are present in the town outskirts

Location plays a crucial role in the cloud kitchen’s business strategy, but that doesn't imply that they have to be on the town’s outskirts. This idea gets famous in the belief that the room rent in the outskirts is a bit lower than the prime location. Small or thriving cloud kitchens may be located in the town’s outskirts, but this isn't true for each one of them. Many cloud kitchens like kitchen centre provide places in the prime locations inside the city so that, the food prepared by the cloud kitchen can be delivered quickly around the city. In many cases, the cloud kitchen can be on the 5th floor of a building where the delivery boys are crowding to take food for the customers.

Ordering from cloud kitchen can disrupt social distancing

Coronavirus has made many ill concepts in human minds and it didn’t spare the cloud kitchens as well. You can prevent contamination by taking necessary precautions. You can ask the delivery man to keep the parcel outside and take it after he goes away. You can pay the person online. More misconceptions clouded the issue that non-veg foods can bring in coronavirus, but these must not be encouraged as most of the news provided like these are wrong. The pandemic situation has promoted cloud kitchen marketing to a significant rank and the cloud kitchen owners must not lose their reputation by taking such risks in this promising industry. So, you can order your food by not worrying if you are willing to take precautions.

Cloud kitchen must need huge investment

To set up your delivery only kitchen, you need investments, but that does not need to be “huge”. It is better to point out the areas which involve investment. You need to buy a space for your cloud kitchen or rent a space for your cloud kitchen from a landlord or cloud kitchen providing companies like kitchen centre. The next investment involves licensing and taking other permissions from the government. The delivery apps charge some amount and the rest is about the staff and your raw materials. So, it is true that you don’t need a huge amount to start with the business but a reasonable price.

Wrapping Up

There are tons of other gripes buzzing around regarding cloud kitchens. A delivery kitchen may follow different strategies which are more advanced than the conventional way of serving food. Violent use of technology and the world wide web leads to such success when you can get your food with a few clicks. Challenges will be there for sure for this thriving industry to prosper at its full power but keep the myths aside and focus on the truth behind that should be the humans’ primary target.