HOW THIS YOUNG FASHION INFLUENCER MADE A FORTUNE OUT OF INSTAGRAM

Modern businesses employ unique tactics to capture diverse audiences. One of the effective strategies that many companies incorporate these days is collaboration with influencers. Social content creators or influencers have a pool of followers who relate themselves with their favorite inspiring influencers. For this reason, many businesses, which aim for maximum profits and greater reach, have resorted to the idea of working hand in hand with such influencers.

Third-party individual entities boosting your sales with their influence seemed like a farfetched idea. But, social media marketing budget is extremely important, and the right influencer can help you reach your target audience, drive engagement and build trust with your brand. According to a survey, 34% of daily Instagram users in the US bought a product or accessory because a blogger or an influencer recommended it. However, the critical factor is working with the right influencer whose vision aligns with your own. Paola Alberdi is one such leading, fashion-oriented social media influencer who successfully turned heads of the world's top-class fashion brands by inspiring millions of followers through her Instagram. Today, she is among the richest bloggers in California. She became a prominent figure and helped world-class fashion and beauty industry giants take-off with her public influence.

Paola Alberdi is a San-Diego-based Mexican-American fashion influencer. She graduated with a bachelor's degree from San Diego State University in International Business, emphasizing Western Europe, Marketing and Spanish. Before becoming a fashion influencer, Paola was the brand manager of three products in a company. She quit her job after the company closed its operations in the US and moved to Mexico. This was when she planted the seeds for her influencer career.

Most people quit their jobs only to switch their career pathways, but Paola was not one of these people. With her ties to the fashion industry and a yearning to inspire people with her fashion sense, she jumped into the realm of the digital world and started blogging. A charismatic personality, aesthetically appealing stylish looks, and a natural vibe were the tools she began her journey with.

While most known influencers today started their careers years ago and had a unique style to capture a relevant audience, one might argue what makes Paola's approach stand out among them? According to her, timing, luck, and consistency are key factors in producing creative content which can make or break an influencer career. Paola credits Instagram as her favorite go-to platform and regards traveling as a hidden gem behind her rising influencer career. Moreover, the thought of bringing new ideas to the plate always remained a central focus for Paola. Her approach reflects in her posts as whatever photographs sporting leading fashion brands' outfits Paola posts; her fans get inspired from it.  

Paola, being a Latina, exhibits her side of the culture in her posts. She creates short videos on Instagram and Tiktok, engaging her English and Spanish-speaking audience. Her bi-cultural roots and a flair for uniquely presenting things are one of many reasons her fans love her.

After gaining a significant fan following, most influencers, if not all, limit themselves to a single platform. But not Paola. She never settled for one. After realizing the true potential of her influencer career, Paola stepped up the game. She founded Blank Itinerary Inc. in April 2014, and she chairs as the Creative Director of her fashion blog website. Besides Instagram, her company website is her doorway to reach millions of loyal followers. Paola shares fashion and beauty tips and emerging lifestyle trends with her audience on her website. She showcases featured products and accessories of leading fashion brands as well. Paola's Blank Itinerary is a complete platform that oozes positivity and inspires millions.

Paola became a prominent figure after collaborating with leading fashion brands inside the US's fashion industry. She has earned international fame through her dedication. Paola runs a track record of working with more than 200 fashion, lifestyle, and beauty brands in the US and Italy since the inception of her influencer career. Gucci, Coach and Nordstrom, Chanel, Dolce & Gabbana, Givenchy Beauty, Sephora, and TRESemmé are few notable fashion and beauty brands whose fashion outfits become a signature style for Paola.

Not only leading fashion brands, but also Amazon – the world’s biggest online retailer – partnered with Paola in a fashion endeavor of launching streetstyle-inspired limited-edition collections. The fashion lineup called ‘Paola x The Drop’ complements the influencer-designed collections. Paola's The Drop collection co-designed with Amazon is a haven for budget-minded fashion enthusiasts as no item surpasses $60 value. Besides the outfits, The Drop features staples items that will help complete the look.

Paola transformed the general perspective of an influencer career. Last year in Tijuana, she also arranged a fundraiser for the protective gears dedicated to the health care workers. On the one hand, she leads businesses in reaching the target audience, whereas on the other hand, she connects her follower with the right fashion and beauty brands, providing them with just adequate exposure. Her vision and her work have set the bar in the fashion industry quite high for the other influencers to catch up.