If you are writing a guest post for another blog, it is vital that you have a clear idea about what you are going to say. You can make your article stand out by providing a headline with an eye-catching headline. Be sure to include solid references, avoid keyword repetition, and always communicate with the editor or blogger in a professional manner. Here are some tips that will help you create a compelling article:
Write a compelling headline
A compelling headline can be the difference between a successful guest post and a failed one. People skim through the search results to find interesting posts, so it is crucial that the headline is catchy. However, be careful not to use the same keywords in the headline and body of the guest post. It is better to mix up keywords and include relevant ones. Also, be careful not to use the same anchor text on different guest post sites.
One of the most effective strategies to generate traffic is to include the headline in your outline. It is a common mistake to write the headline last, since you might lose more than 80% of your audience. Besides, headlines have tremendous SEO link insertion benefits, which is why you should always keep them in mind when creating your headlines. Make sure to make your benefits clear in the headline. Otherwise, your readers will not click on your content.
Provide solid references
If you have ever written a guest post and had success, you know the value of a good author bio. Not only should it be brief, but it should also be compelling and emphasize your authority. Include links to your own website and other high-quality websites, and add interesting infographics, images, flowcharts, videos, screenshots, and more. All of these are important to building your credibility and brand.
When choosing the sites for your guest posts, you should pay special attention to the links on the site. Links from homepages are a red flag. Sites with sidebars that link to exact match keywords are also problematic. Lastly, avoid forums that allow just anybody to create an account and publish content. Google prefers links on authoritative sites that have organic traffic. To ensure your success, choose the right ones.
Avoid repeating a keyword
There are a few ways to avoid repeating a keyword in a guest post. Obviously, you don't want to repeat your own keyword on a guest post site, but if you do, your content will have a very low SEO value. A guest post site's design, user experience, and credibility are all important. You should also evaluate the site's content, uniqueness of articles, and number of visitors. Lastly, look at the site's SEO. Not all links are created equal, and a poorly optimized guest post site can do more harm than good.
One of the best ways to improve your SEO is to stop using exact match keywords. Exact match keywords are antiquated and date back to the days when keyword high quality guest post sites stuffing was acceptable. Current SEO best practices don't allow for them. Google recently implemented an update that penalizes sites that use them. It also warned user’s months in advance of the change. So, if you want to maximize your SEO efforts, avoid using exact match keywords.
Communicate with the blogger
When pitching guest post ideas, it is essential to keep in mind that the blog owner or editor may have many other responsibilities. If you're unsuccessful the first time, you can try another source or alternative means of communication. If your communication is unsuccessful the second time, leave the blogger or editor alone. Communicating with the editor or blogger in a professional manner is essential to securing a guest post placement.
A high-quality guest post site will also publish a post with a link back to your website. A link back to your website is essential, but it is not the only thing you need to do. A guest post on an authority site will attract attention from the reader, and you can interact with them by mentioning their name and link on your social media profiles. You'll be able to establish connections and get feedback on your content.