IMPORTANCE OF EMAIL MARKETING IN 2020 !

The Importance Of Email Marketing

Email marketing is a cost-effective way to attract your audience. It can have a high conversion rate, which encourages users to take action on your website, such as making online purchases. It is quick and easy to use. Large and small companies across departments have successfully carried out email marketing activities.

Email marketing allows you to connect directly with your audience. You don’t need to rely on them to appear in your ads. Unlike social media and other online channels, you have complete control over the format and content of messages.

Email marketing can be measured. You can use success metrics to compare and optimize your campaigns. Easily locate and personalize email marketing messages.

What Is Email Marketing?

Email marketing is when an organization uses email to promote its products or services. It is a form of direct marketing. It can be used to build customer relationships. It is a tool in the online marketing mix that is used in conjunction with other channels such as social media and pay-per-click advertising.

Types Of Email Marketing

Your business can send various e-mail communications to promote products or services. This may include:

• Welcome-introduce your business to new customers or users registered on your website.
• Communication-can be monthly or weekly.
• Seasonal-Suggest products, services and promotions related to events such as Christmas, Valentine's Day and Mother's Day.
• New product release-inform customers of new products and services.
• Special Offers-Introduce discounts and price offers to your audience.
• Abandoned shopping cart-When a customer adds a product to their online shopping cart without completing the purchase, you can send them an email reminder. You can do this automatically through the e-commerce platform.
• Re-engagement-remind customers who have not purchased products or canceled their subscriptions. You can use customer relationship management (CRM) software to send these automatically. This may include special discounts to attract customers.
• Event invitation-increase the number of people participating in the event through email marketing. You can link to the online registration page. See organizing events in Northern Ireland.

Email Marketing Options

Although you can send promotional emails from standard email providers (such as Outlook or Gmail), there are many disadvantages. These services are not designed to send bulk emails. Most companies use professional email marketing services.

Email Marketing Services Have Many Advantages:

• Design-Email marketing services allow you to create visually appealing professional designs. They usually provide templates and user-friendly design software.
• Personalization and positioning-you can usually integrate email marketing services with a CRM system. This allows you to easily create a target list and personalize the message with the customer’s name or past purchases.
• Deliverability-Email marketing providers design their services to reduce the risk of marking your email as spam. This prevents the email from being bounced. If you use Outlook or Gmail, your emails may appear in the spam folder regularly, and your IP address may be permanently blacklisted.
• Evaluation-Email marketing services allow you to track bounce emails, open rates and click-through rates in email communications. You can use this information to improve future campaigns.