Indias love affair with classic British motorbikes

Classic British motorbike maker BSA announced last month the brand was being revitalised under its Indian billionaire owner, continuing a growing trend.

Another famous British bike brand - Norton - was taken over by an Indian firm earlier this year with equally ambitious growth plans.

They follow in the footsteps of the historic Royal Enfield, which is enjoying success under new Indian ownership.

Business experts are not surprised: Indian manufacturers are known for liking to buy into well-known but struggling brands in the hope of turning them around.

Indian billionaire Anand Mahindra has said he hopes to "resurrect the British motorbike industry" with a plan to build electric motorcycles in the UK under the BSA brand.

The Mahindra group wants to start assembling motorbikes in Birmingham by the middle of 2021.

Meanwhile, the revived BSA will shortly begin building a research facility in Banbury, Oxfordshire, to develop electric motorbike technology, although it will still be making motorbikes with petrol engines.

Mr Mahindra, who is worth $1.7bn (£1.3bn) according to Forbes magazine, says he has chosen to invest in the UK because of its history of motorcycle production.

BSA, which stands for Birmingham Small Arms, was originally founded in 1861. By the 1950s, it was the world's largest motorcycle maker, owning the Triumph and Sunbeam brands.

But it went bankrupt and ceased production in the 1970s before being bought by the Mahindra group in 2016.

BSA is officially owned by Classic Legends, which India's Mahindra group of companies has a 60% stake in.

The joint venture has received support from the UK government, which awarded BSA a £4.6m grant to develop electric bikes, in the hope of creating at least 255 jobs.

"The lure of a classic British machine would appeal to a young buyer as well as a returning rider that wants to relive their youth," says Scott Lukaitis, a motor sports consultant.

"If they can find a way to capture the look and feel but offer it in a performance electric bike, they might have a winner."

Mr Mahindra told the BBC. that he hopes "this small venture signals the renaissance of the entire UK bike-building business".

In April, Norton was bought by Indian manufacturer TVS Motor in a £16m deal, months after it had gone into administration. Founded in 1898, it is one of the last remaining British motorcycle brand - best known for its involvement in motorsport.

Among its most famous models are the Dominator and the Commando, while its Norton Interpol was used by UK police in the 1980s. Vintage models are considered collectors' items.

Last month, Norton began making bikes again building a limited quantity of Commando Classic bikes, with full production due to begin in early 2021.

"After this, we will continue the product cycle of some models that have already been revealed before we look to reveal some exciting new models," says interim chief executive John Russell. "With the state-of-the-art new facilities, production has scope to rise sharply."

"These British brands were regularly seen on Indian roads and still seen in old movies. They also used to be the bikes used by the police," says Vivek Vaidya, an automotive expert at consultancy firm Frost & Sullivan.

Yet sentimental reasons aside, Indian companies are motivated by strong business reasons, he says.

"These brands have been struggling, not profitable or scalable. Indian companies see this is an opportunity to buy a well-known brand and logo, which can help them enter western markets."

Mr Vaidya points to Jaguar Land Rover - taken over by India's Tata in 2008 and turned around into a profitable firm.

"It's a proven strategy for Indian manufacturers. They acquire a brand and then take it to new countries and improve its profitability and scale. This is what these brands deserve."

British-bred Royal Enfield is expanding aggressively as it aims to tap into the world's biggest motorbike-buying market in Asia.

One of the world's oldest bike brands still in operation, it has been owned by India's Eicher Group since 1994 and recently announced plans to open a new factory in Thailand.

The new plant is expected to be in operation within the next year and will be the firm's biggest factory outside of India.

Sales for Royal Enfield, which only makes motorbikes in the mid-segment market (250-750cc class), have grown 88% across the region in the last year.

While these historic brands may have been struggling since their heyday in the 1950s and 60s, they are far from dead and buried, even if they may not be entirely British-owned anymore. 

https://engsci.utoronto.ca/forums/topic/123movies-watch-wonder-woman-1984-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-news-of-the-world-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-soul-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-ammonite-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-monster-hunter-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-the-croods-a-new-age-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-365-days-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-after-we-collided-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-tenet-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-the-new-mutants-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-honest-thief-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-borat-2-subsequent-moviefilm-2020-movie-online-free-hd-downl/
https://engsci.utoronto.ca/forums/topic/123movies-watch-mulan-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-the-prom-2020-movie-online-free-hd-download/
https://engsci.utoronto.ca/forums/topic/123movies-watch-fatale-2020-movie-online-free-hd-download/
https://millomovie.substack.com/p/xgadywrsyetu
https://millotv.cookpad-blog.jp/articles/559908
https://www.guest-articles.com/news/planning-the-ideal-business-event-in-japan-01-01-2021
https://magicalstudentwizard.tumblr.com/post/639082843873640448/bsfuysrtuyr
https://steemit.com/news/@newspetang/planning-the-ideal-business-event-in-japan
https://www.hybrid-analysis.com/sample/40e97f97d91def0ed9375c8e2d95efc0820f067c47fb2176aac0e408fcb447f0
https://paiza.io/projects/wsrv7CWhNjam9QP9tNRoRQ
https://www.onlinegdb.com/HkEddEnaw
https://www.peeranswer.com/question/5feeb68bc08c3bef0ae29372
https://webhitlist.com/forum/topics/yyy-7
https://znanija.com/task/41720213
https://brainly.co.id/tugas/37273520
https://pasteio.com/x7WeQqNOiC8w
https://notes.io/NwAr
https://paste.tbee-clan.de/6PlL9
http://paste.jp/a7515407/
https://paste.ee/p/8GTiP
https://jsfiddle.net/s29u8mrp/
http://www.lambdafind.com/link/656696/vbcaszgydasryhsryetu
http://www.4mark.net/story/3010063/xgadeyaesywesry
https://vapade50.hatenablog.com/entry/2021/01/01/150544
https://blog.goo.ne.jp/kangnos/e/0076d83015f865be38dbda2d13ef03a0
https://cox.tribe.so/post/https-engsci-utoronto-ca-forums-topic-123movies-watch-wonder-woman-1984-202--5feebbdba4e7a084f59043cb
https://ideone.com/CCLM9x
https://paste.firnsy.com/
https://paste.feed-the-beast.com/view/62bfa7f4
https://paste.fusioned.net/view/a2c87e0c
https://pastebin.com/kQ9mHB1y
https://paste2.org/F1tOIzAY
https://paste.ubuntu.com/p/ntxDc765cg/
https://paste.in/MmqfTM
http://www.easymarks.org/link/151049/byhsrfyhdfjfdhj
https://www.wsearch1.com/link/93684/chsduysedrytuutr
http://www.wdir1.com/link/151049/dhgsrfyryututyi
https://www.page2share.com/page/571335/xddkdxrkdrkrdx
https://www.topfind88.com/post/1215077/dxkdrkdxkdkxdr
https://www.posts123.com/post/1215079/djkekekrdrkrdk
http://officialguccimane.ning.com/photo/albums/3685062:Album:51839121
http://millionairex3.ning.com/photo/albums/3978627:Album:1970734
https://caribbeanfever.com/photo/albums/2663233:Album:12497723
http://www.onfeetnation.com/profiles/blogs/6595159:BlogPost:21506817
http://recampus.ning.com/profiles/blogs/6556033:BlogPost:8857291
http://network-marketing.ning.com/profiles/blogs/yyy-10
http://zacriley.ning.com/profiles/blogs/yy-22
http://divasunlimited.ning.com/profiles/blogs/y-577
http://beterhbo.ning.com/profiles/blogs/y-320
http://korsika.ning.com/profiles/blogs/y-895
http://sfbats.ning.com/profiles/blogs/yy-223
http://summerschooldns.ning.com/profiles/blogs/y-100
https://www.mydigoo.com/forums-topicdetail-213814.html
http://www.goqna.com/40562/xgadywryueturyi
http://www.shadowville.com/board/general-discussions/dyaeywryet
http://www.clashofclans-tools.com/Thread-38504/dzhaserywre
http://80scartoons.net/forum/viewtopic.php?p=231297
https://dcm.shivtr.com/forum_threads/3287081
https://lemon.shivtr.com/forum_threads/3287082
https://www.43ft.com/43FT/viewtopic.php?f=260&t=2148431
https://master-land.net/Thread-dxgtaerytwrey
https://www.dancehalldatabase.com/forum/Dancehall-Reggae/gdsy6wsrew7r/fe9de7041388eb8ed9ed759a00b3809c/9670
http://www.arcoastur.com/foro/viewtopic.php?p=136932
https://www.pckitcj.com/posts/list/0/9632.page
http://www.themiddleclassalliance.com/forums/showthread.php?54119-yswryuewturi&p=61764
http://forum.lilithgame.com/viewtopic.php?f=43&t=206926
https://torgi.gov.ru/forum/posts/list/0/151476.page
https://note.com/presumedtsdf/n/nf3fb65faa4a9
https://flexyonthel.amebaownd.com/posts/12627732
https://www.atoallinks.com/2021/planning-the-ideal-business-event-in-japan/
https://www.comentr.com/t/ww84/ceYq
https://www.milesplit.com/discussion/192653