The Best Los Angeles SEO Companies Share Their Tips for Success

These days, search engine optimization is all the rage when it comes to digital marketing. It isn’t hard to see why; not only can they help a business improve their online visibility, but it can also elevate their reputation. However, because of the sheer volume of resources available over the World Wide Web on advice and best practices, it can be tough to find the strategies that will work well for you. Some even present generic and vague methods such as ‘create content’ or ‘improve the experience of the users.’ In an effort to help you out, we’ve compiled a list of tips from the best Los Angeles SEO companies.

1. Enhance existing content through missing subtopics

The majority of first drafts are rarely - if ever - perfect. There’s a good chance that you’ll miss certain points, and these oversights can potentially hinder the ability of the web page to reach the desired rank on the search engine results page or SERP. Fortunately, it is fairly easy to overcome this issue, and that is by enhancing the content that you’ve made with the missing subtopics. It sounds a lot more complicated than it is, and you can start by looking at the top three pages that rank for your target keywords through content gap analysis.

Once you find out what phrases and terms you failed to rank in, you’ll know which subtopics you may have missed, and what you need to cover. It may sound tedious to improve upon posts you’ve already made. However, in doing so, you’ll improve the content and even give it a better chance of ranking for the keywords you’ve included too.

1. Email those you’ve chosen to link

Another critical factor in ranking is backlinks. However, the process of building links can be a tedious chore. Not only will you have to look for prospects and find their respective emails. But you’ll also have to convince them that linking to you is a good idea. Fortunately, there’s a simpler way to go about the task, and that is to email those you’ve chosen to link to. However, make sure that you don’t ask for links at the outset. The purpose of the email is to get in touch and begin a conversation. If the content that you’ve produced is as well-written as it is unique, you’ll likely get some compliments. In turn, this will lead to opportunities for linking and collaborations.

1. Place internal links within new pages

In a nutshell, internal links are essentially backlinks that come from your website leading to another. They serve a number of purposes, from aiding visitors in the navigation to getting link authority distributed across your web pages. However, the issue is whenever new pages are published, they will usually have very few if no internal links at all. If you’re looking to get your page to stand out and give it a chance to improve its ranking, you’ll need to add internal links. The good news is that it is fairly easy to do. All you need to look for relevant opportunities is to search Google using your website’s URL and the keyword search tag after. If you’re still unsure, you can always depend on the best Los Angeles SEO companies for assistance.

1. Audit your content annually

Auditing content is a critical task because it presents you with the opportunity to check whether your posts need to be consolidated, updated, removed, or kept the way they are. It may sound like a minor detail, but some websites have had a lot of success with auditing and have increased their inbound traffic significantly just by deleting old posts. But keep in mind that you must evaluate every page individually and ensure that you don’t remove those that are critical to your business, even if the search engine optimization value they have is very little.

1. Repurpose some of your posts into video form

Users enjoy different formats for content based on personal preferences. Some may like to read but others can mentally digest information through videos much better. And one way to cater to a broader audience is by adopting by repurposing older posts and transforming them into videos. The question is how do you determine the content that you can repurpose? The answer is the posts that have plenty of organic traffic. The reason why this is the case is that they can be embedded into the actual posts from which they were repurposed to attract and engage more users.

1. Keep track of competing backlinks for content that is underperforming

If you’re failing to rank for specific, targeted keywords, it is likely because your competitors possess better backlinks. More often than not, web pages that have more links will outrank those that have less. And to fix this, you must stay on top of those who are linking to content that isn’t deserving. After which, you can get their links instead. You can do this by opening a few highly-ranked pages that have backlinks and search for outdated, inaccurate, missing, or misleading information. Simply put, you’re trying to find pages that are inferior to yours.

Once you’ve identified them, you’ll need to reach out to people whose links you’re after and make your case. If your content trumps theirs, then you’ll likely get the links instead. In doing so, you’ll gain more links and help elevate your brand’s visibility over the World Wide Web in the process.

Final thoughts

Success in search engine optimization takes time. There’s no such thing as an SEO campaign that will guarantee immediate success overnight, and anyone who says otherwise either doesn’t know what they’re talking about or is using questionable tactics that could give your brand more problems than it solves. However, with the services of a capable and reliable digital marketing agency and the tips above by the best Los Angeles SEO companies, not only will you be able to attract your target users. You’ll also be able to keep them engaged and transform them into customers.