The Ultimate Guide to Easily Make Instructional Videos

What do you do when you need to learn something new? What if you need to know how to fix something? Or what if you need to learn how to use a new software or service?

You probably look for a video. And you’re not alone.

According to a recent TechSmith study, 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013).

Regardless of your industry, instructional videos are the best delivery method if you’re serious about teaching others, growing your business, or building an online course.

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If you’re looking to level-up your video skills and knowledge, you’ll love this guide.

Research shows that when people look for answers to their questions, they prefer to consult a video. In fact:

4x as many people prefer to watch a video about a product rather than read about it when making a purchasing decision.
Two out of three employees complete tasks better when instructions are provided visually, and they absorb information 7% faster.
7 out of 10 millennials are likely to watch a company video when shopping online
Learning and educational content are viewed over a billion times a day on YouTube.
Online video course sites like Udemy, Lynda.com, and Skillshare are growing to tens of millions of students.
The most successful blog posts also include a video.
You may be wondering, how do I create online training videos?

Unfortunately, it can be a challenge for many small businesses, educators, and entrepreneurs to find the time to create video content.

That’s why we’re here to help! And it’s much easier than you might think.

In this guide, we share the secrets to easily creating professional-quality training and tutorial videos. We know what works (and what doesn’t) and we’ll show you exactly what to do to make how-to and instructional videos.

Here’s what you’ll find in this free guide to create great instructional videos:
Part 1: What is an instructional video?
Part 2: Common mistakes people make when creating videos
Part 3: How to make an instructional video with screen recording
Part 4: How to create a training video with a camera
Part 5: The true cost of making tutorial, training, and explainer videos
Part 1: What is an instructional video?
An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something.

Creating instructional videos isn’t limited to instructional design professionals. At least, not anymore. Anyone, in any industry, can (and probably should) create instructional videos. Examples of instructional videos you can create include:

Micro videos
Micro videos are short instructional videos that focus on teaching a single, narrow topic. They’re usually less than a minute long and appeal to today’s media consumers, who have notoriously short attention spans.

Tutorial videos
Tutorial videos are the go-to instructional method for teaching a process or providing step-by-step instructions. Usually between 2-10 minutes long, tutorial videos may leverage multiple instructional methods.

Sometimes referred to as “how-to” videos, the best ones are carefully planned and have a professional touch.

Training videos
Training videos are designed to improve an employee’s workplace skills. Companies often create online training videos to cover interpersonal topics, such as compliance and harassment training, or job-related topics, such as hardware and software training.

Training videos often use footage of real people to connect the trainer and trainee. These can be interactive videos and often fit in among a larger training course.

Explainer videos
Explainer videos are short videos (usually less than two minutes) that explain a business concept or product in an entertaining, visual way. They typically use basic animations to explain a larger topic, product, or service. Explainer videos simplify complex ideas into easily digestible content.

Presentation videos
Recording a presentation makes it available for an audience to watch after the fact — perfect for people who want to rewatch and reabsorb the content or for those who may not have been able to attend the in-person event. This might be as simple as recording just the audio for a presentation, or as advanced as recording PowerPoint point slides, a webcam, and a separate microphone all at once.

Lecture and presentation capture tend to be longer than a tutorial video and span the length of the entire class or presentation. This makes them more time intensive to consume and requires a higher level of investment from the audience.

Screencast videos
Screencasts tend to be quick and informal, and are usually intended for a smaller audience than tutorial videos. These videos are digital video recordings of your computer screen and usually include audio narration.

The format lends itself to just-in-time teaching, where an instructor, colleague, or manager can quickly create a screencast to answer a question or clear up a problematic concept. Often considered “disposable” videos, screencasts can be made quickly, with lower production value, and for a specific purpose — often with a short lifespan.

As you can see, instructional videos go by a variety of different names. But whether you need to make a how-to video or a tutorial, the goal is the same. Unlike other forms of video, an instructional video instructs. Of course, while you don’t want boring videos, your main goal is for your viewers to comprehend and learn what you are teaching them.

Part 2: Common mistakes people make when creating videos
When it comes to making instructional videos there are a few common mistakes people make. Here are a few you can easily avoid:

1. Not knowing your audience
Knowing your audience is critical. If you don’t know your audience, it’s all but impossible to make a helpful video. Understanding your audience will guide key decisions about your videos.

General information is helpful, but thinking about a specific individual that is representative of your audience – what their problems are, why they will be watching your video, what they like and don’t like – will help you make a more focused and detailed video.

Later in this guide, I’ll show you the right questions to ask to get a clear picture of your audience.