Some people do not arrive to the internet to build a business because they necessarily want to. They arrive because the job market is pitiful these days and the internet is one of the only places still offering opportunities. Find out how you can use article marketing tactics to propel your business to the next level.
Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. If visitors find old articles first with outdated information, they can find the current version easily through your implemented link. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.
Avoid using "marketing language" within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in your short call to action at the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.
Consider running your articles in a blog format and not pitching a product in every article. People will read quality articles, but they will tire of constant marketing. If you place your call to action, in every fourth or fifth article, it can drive more conversions than if you are beating the marketing drum in every post.
Although it may sound risky, one good way to market your business on the internet is by contradicting the masses. Stir up some controversy by denouncing a popular brand. Criticize someone famous and, preferably, well-liked. Take a dig at a trendy website. Before long, everyone whose feathers you ruffled will be linking to your site and discussing it on blogs and forums nationwide.
Research your writer. If you outsource your writing to another person, check up on them consistently. You need to be sure that their writing is unique and original. Use a search engine to check out pieces of their work, as you do not want to include your name on something copied or unoriginal.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
Never copy anyone else's work or ideas. Doing this is not only unethical, but it could be illegal. Nothing kills your credibility like someone commenting on your article that you stole it from someone else. Do your own work, and always give credit where it is due to protect yourself from these issues.
Use social media to share your articles. Using Twitter and Facebook is a wonderful way to get new readers. Just post updates each time new articles are published to grab the attention of your followers. Give your subscribers an incentive to share your update with their friends.
Keep your articles brief and no more than 500 words, but make them interesting. The faster you can gain their interest, the better. Many online users tend to have a short attention span and are constantly looking for the next best thing. You can always add more explanatory information later in your article, but make sure the first line or two will keep them reading.
Taking your business to a high level of success is the ultimate goal, and articles like these, packed full of helpful tips, can help you do just that. Remember that article marketing isn't exactly self-explanatory. You will need to employ the tips you learned in this article if you want to be successful.
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