US Carcassonne: Porn site to sponsor French rugby club pretensively

French rugby club US Carcassonne has announced it will accept sponsorship from porn site Jacquie & Michel ahead of its match against Biarritz on March 1.

Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby.

'The objective of this partnership is to improve our visibility and our digital notoriety,' said a statement on the club website Thursday.



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'We wanted to provoke enthusiasm and some fallout. That objective was achieved this morning, with the increase in demand at the box office for the match.

'This partnership is in accordance with a very well-defined charter with the aim of the club preserving its values,' the statement read.

READ: Major Japanese convenience store chains to stop selling pornography ahead of Rugby World Cup

A later update on the Carcassonne website said there was 'pleasant surprise' within the club in discovering that the announcement had been picked up by media outlets in USA, New Zealand, and Chile.

Jonathan Jourdan, head of sponsorship at US Carcassonne, later told CNN via email that players will wear the Jacquie & Michael logo on their pre-match training kit while there will be other promotions around the game.

However, Jourdan added the advertisement and activities would be family friendly with no untoward images on show.

Time will tell whether the partnership will develop into a long-term relationship.

Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby. A later update on the Carcassonne website said there was 'pleasant surprise' within the club in discovering that the announcement had been picked up by media outlets in USA, New Zealand, and Chile. Time will tell whether the partnership will develop into a long-term relationship. 'This partnership is in accordance with a very well-defined charter with the aim of the club preserving its values,' the statement read. Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby. However, Jourdan added the advertisement and activities would be family friendly with no untoward images on show. READ: Major Japanese convenience store chains to stop selling pornography ahead of Rugby World Cup 'The objective of this partnership is to improve our visibility and our digital notoriety,' said a statement on the club website Thursday. Jonathan Jourdan, head of sponsorship at US Carcassonne, later told CNN via email that players will wear the Jacquie & Michael logo on their pre-match training kit while there will be other promotions around the game. Time will tell whether the partnership will develop into a long-term relationship. French rugby club US Carcassonne has announced it will accept sponsorship from porn site Jacquie & Michel ahead of its match against Biarritz on March 1. Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby. A later update on the Carcassonne website said there was 'pleasant surprise' within the club in discovering that the announcement had been picked up by media outlets in USA, New Zealand, and Chile. French rugby club US Carcassonne has announced it will accept sponsorship from porn site Jacquie & Michel ahead of its match against Biarritz on March 1. 'This partnership is in accordance with a very well-defined charter with the aim of the club preserving its values,' the statement read. A later update on the Carcassonne website said there was 'pleasant surprise' within the club in discovering that the announcement had been picked up by media outlets in USA, New Zealand, and Chile. Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby. 'This partnership is in accordance with a very well-defined charter with the aim of the club preserving its values,' the statement read. Time will tell whether the partnership will develop into a long-term relationship. 'The objective of this partnership is to improve our visibility and our digital notoriety,' said a statement on the club website Thursday. French rugby club US Carcassonne has announced it will accept sponsorship from porn site Jacquie & Michel ahead of its match against Biarritz on March 1. Visit CNN.com/Sport for more news, features and videos Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby. Visit CNN.com/Sport for more news, features and videos 'The objective of this partnership is to improve our visibility and our digital notoriety,' said a statement on the club website Thursday. French rugby club US Carcassonne has announced it will accept sponsorship from porn site Jacquie & Michel ahead of its match against Biarritz on March 1. A later update on the Carcassonne website said there was 'pleasant surprise' within the club in discovering that the announcement had been picked up by media outlets in USA, New Zealand, and Chile. Jonathan Jourdan, head of sponsorship at US Carcassonne, later told CNN via email that players will wear the Jacquie & Michael logo on their pre-match training kit while there will be other promotions around the game. However, Jourdan added the advertisement and activities would be family friendly with no untoward images on show. 'The objective of this partnership is to improve our visibility and our digital notoriety,' said a statement on the club website Thursday. Based in the south of France, Carcassonne is currently ninth in the Pro D2, the second tier of French rugby.

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