From a general standpoint, SEO or search engine optimization Portland is viewed as the ultimate website traffic generator. Technically speaking, it involves a series of steps that website business owners and entrepreneurs use in order to ensure that their companies rank as high as possible in the SERP’s or search engine results pages. Additionally, SEO is comprised of both off-site and on-site practices, both of which are vital to the success of your online marketing strategies as well as your business.
Understanding Off-Site and On-Site Actions
As the name of each implies, it means that off-site actions are done in other locations on the internet to drive more visitor traffic to your website whereas on-site actions are certain measures used to improve the content on your webpages. When you are creating and implementing your SEO Company Portland, both of these are essential practices to consider. In addition to understanding what SEO is, you also need to understand what it isn’t.
SEO is not about having your website appear when you are searching for your company’s name in the search engines. If it doesn’t appear in the SERP’s, then your optimization issues are more critical and you need to find out why so you can make the necessary changes to your content. Remember, SEO is all about driving unsolicited visitor traffic to your business website. Unsolicited traffic refers to those individuals who want to do business with a company, but not necessarily yours.
Why SEO?
There are 5 specific reasons that every small business should consider investing in natural or organic search engine optimization:
On a closing note, you need to be aware that creating your website to maximize the impact on the search engine robots and not on the human element increases the risk of the website losing its trustworthiness. Keyword dense content is a thing of the past and the search engines now view that practice as being a “black hat” SEO tactic. So don’t try to outwit the search engines and their algorithms. It could result in getting your website excluded from the SERP’s if you get caught.
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