New Google search engine in May 2021. All you need to know

As the giant Google had been announcing since last May, a new version of the search engine arrives with new tools and updates. And it is that Google will begin to take into account those signals of experience of the webs in the classification of the results. In this way it is intended to combine these signals with the Core Web Vitals and search signals already used, such as compatibility for different devices or safe browsing.

In addition, Google wants to start testing a visual witness in the search results, so that those websites that respect the criteria of the on page experience are highlighted, these tests will begin very soon and are intended to be implemented in the same month of the year 2021.

On the same date another change would arrive, and that is that those AMP websites may be selectable to be carried to the highlighted stories of mobile searches. The Accelerated Mobile Pages is a format that Google created to improve the loading speed of web pages on mobile devices, but from now, suffice to meet the new factors "Experience Page." Faced with this wave of changes, Google also recommends starting with an audit of those websites to improve through Core Web Vitals, Page Speed ​​Insights and Lighthouse All this to improve the detected points.

The aim is to value the best experiences and ensure that all users find what they are looking for.

The page experience is a recurring theme, and it is becoming more so, since it is a variable series of factors that directly or indirectly influence the loading time of a website, such as hidden scripts, pop -ups or high-load content.

The Core Web Vitals intended for these measurements are:

Largest Contentful Paint (LCP): It could be translated as "Full load time", and measures the time it takes the page to fully load the "main content", which is made up of the full text and images, not counting the content the sidebar, footer, and other children.

First Input Delay (FID): Measures how long it takes for the page to react when the user makes their first click on an element of the page.

Cumulative Layout Shift (CLS): Measures the content that "jumps" during loading. For example, when a page is loading and the text "moves" when an ad appears.

As it is a gradual change, the Google team does not expect users to make drastic changes to their pages. In addition, they have explained that a bad score on these factors does not have to cause a drop in ranking, since Google's algorithms take into account many other factors.

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